“…However, although they tend to be operationalised similarly, they often use different terms when referring to the non-conscious (e.g., implicit, spontaneous, automatic, impulsive, fast, and heuristic) and conscious (e.g., deliberative, reflective, reasoned, planned, intentional, slow, and systematic) processes, and is at risk of becoming another jangle fallacy in psychology (Block, 1995;Hagger, 2014)! There are also closely related terms and constructs that relate to each processes with implicit beliefs, motives, dispositions, and habits recognised as synonymous with non-conscious processing and while social cognitions, judgements, and intentions reflecting with conscious processing (Gardner, 2015;Hagger, Rebar, Mullan, Lipp, & Chatzisarantis, 2015). This issue notwithstanding, the identification of both processes within single theories is not the main innovation of the new theories.…”