A Review of After-Sales Service Practice of Chinese Agricultural Machinery in Cross-Border E-Commerce in Africa

The Impact of Financial Factors on the After-Sales Service of Agricultural Machinery: A Case Study of Chinese Agricultural Machinery in South Africa

“…The quantitative data for this paper were collected from Shandong and Henan provinces in China, two of the biggest AM manufacturing provinces. Quantitative data gathering was also planned to be obtained in South Africa in a bid to compare the data acquired from those two countries, but unfortunately this had to be cancelled due to the Covid-19 pandemic (Qin et al, 2019;Zhang. & Qin, 2020) that started in China and South Africa in December 2019.…”

“…According to Qin et al (2019), the factors involved in the ASS of AM include experts/technicians, timely repairs, spare parts, maintenance, training courses, and user information systems. On the other hand, financial resources play a highly significant role in the development of enterprises all over the world.…”

“…Growth in agricultural productivity is a very worthwhile goal, resulting in robust leverage of hunger alleviation, poverty reduction, and an improved labor market. This is especially important in countries with relatively low agricultural productivity, such as in Africa (Qin, Pretorius, & Jiang, 2019). Therefore, facilitating agricultural development and improving productivity in agriculture should be considered as key and crucial roles in increased industrialization in Africa, including South Africa.…”

“…One of the main issues regarding agricultural machinery in Africa is that of ASS, which is crucial and essential to agricultural mechanization as it can decrease the utilization of physical labor, improve farm plant productivity, boost agricultural efficacy, enhance the effective and efficient use of resources, ameliorate market access, and contribute to mitigating climate-related hazards (Kirui & Braun, 2018;Mrema, Kienzle, & Mpagalile, 2018;Van Loon et al, 2020). Moreover, as more and more Chinese AM emerges in Africa and South Africa, the ASS of farm equipment (Qin et al, 2019) is very important because lack of service will severely impact agricultural production.…”

“…The main objective of the research presented in this paper is to explore the impact of financial factors on the ASS of Chinese AM (Qin et al, 2019) in South Africa, as part of a new model of ASS risk reduction regarding AM. In a bid to meet this objective, quantitative data collection and analysis were employed to examine the relationship between these factors.…”