A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail

Abstract

Artificial Intelligence tools and processes have hugely impacted the ecommerce industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people want meaningful experiences. Artificial intelligence has the ability to deliver positive experiences for customers that helps build brand trust and customer satisfaction. Whether you are using your smartphone, laptop or voice assistants such as Alexa or Siri, service on the internet is gaining new ground. This paper does a literature review of the various technological advances that optimize the customer experience to evoke e-satisfaction, i.e. satisfaction while shopping online. E-satisfaction as a construct will be reviewed and its impact on customer purchase intention. This review will provide businesses and other researchers a frame of reference to conduct empirical studies in the area of AI and technology enabled retail.

Evaluation and adoption of artificial intelligence in the retail industry

“…, 2019; Yang et al. , 2022; Pillarisetty and Mishra, 2022). However, few studies have examined the matters related to AI adoption from the perspective of organisational adoption decisions.…”

“…Studies have explored the willingness of consumers to use AI technologies from the perspective of consumer purchase behaviour (Gursoy et al, 2019;Yang et al, 2022;Pillarisetty and Mishra, 2022). However, few studies have examined the matters related to AI adoption from the perspective of organisational adoption decisions.…”

“…An AI system can continuously learn from and solve new problems in an ever-changing environment; the system leverages its constant data collection to achieve specific goals (Cao, 2021). AI is regarded as a modern analysis tool of consumer demand in the retail trade (Pillarisetty and Mishra, 2022), and AI systems are increasingly being deployed to influence customers' service experience (Yang et al. , 2022).…”

Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization

“…The BI tools will support the production of consumeroriented advertisements, the identification of the market trend, and forecasting customer behavior (Priyadarshini and Veeramanju, 2022). This rationalizes the proactive business way of predetermining customer behavior on online platforms by analyzing sentiments towards the betterment of the local tourism business sectors (Pillarisetty and Mishra, 2022;Yu et al, 2021;Kurdi et al, 2022). Further, BI tools enhance better forecasting of the market, upgrading of the processes of management in the quest to attain elevated consumer satisfaction, and enhance the process of the decision-making itself (Shuleski et al, 2019;Rayed, 2019;Yusof et al, 2019).…”

Legal Violations in Artificial Intelligence

“…5 / 6 / 7 / 8 / 9 Yapay zekânın, insanlardan farklılık arz eden avantajları vardır. Örneğin, hastalanmamalarının, tatil ya da izine ihtiyaçlarının olmamasının, maliyetinin ucuz olması ile şeffaflığa dayalı, raporlanabilir, denetlenebilir ve neticesinde karar mekanizmasına süratli bir şekilde ulaşılmasının, söz (Bag, Pretorius, Gupta ve Dwivedi, 2021;Özdemir, 2021: 34-60;Pillarisetty ve Mishra, 2022). 11 "Dijital birey" şeklinde nitelendirilen yeni bir insan türünün yaratılması, sosyallikten uzaklaşmayı amaçlayan yapay zekânın diğer problemleri arasında yer alır (Pirim, 2000: 81-93;Taşçı ve Çelebi, 2020Taşçı ve Çelebi, : 2354.…”