A Review of Business Analytics: A Business Enabler or Another Passing Fad

Abstract

Business Analytics has emerged as a potential business enabler in both public and private sectors and is one of the fastest growing fields.

The moderate effect of analytics capabilities on the service quality

“…In line with this, Bayrak (2015) affirms that the development of organizational analytics capabilities helps expanding the offer of products and services, and when developing an analytics culture, organizations may increase service quality, reduce operational costs and increase return on assets (IBM, 2017).…”

“…The BA concept became stronger after Davenport's publication of the paper named "Competing on Analytics" in 2006 in the Harvard Business Review (Bronzo et al, 2013) and, since then, it has been gaining notorious space among management paradigms (Delen & Demirkan, 2013). That occurs because companies have been increasing the generation, storage and sharing of data, and BA proposes, among other things, the possibility of data capitalization (Bayrak, 2015), for organizations stop spending money solving problems to seek to optimize the use of their capital (Davenport, Cohen, & Jacobson, 2005).…”

“…They include tools that support traditional ad hoc queries, inferential statistics, predictive analytics, simulation, and optimization, thus supporting descriptive, diagnostic, predictive and prescriptive analytics" (Acito & Khatri, 2014, p. 567). Sincorá (2016;2015) when performing a mapping of the scientific productions in BA of the last 11 years (2004 to 2015), aiming to define the variables that compose the organizational analytics capabilities, concluded that organizational analytics capabilities refer to a second order construct formed by three first order constructs, which are: statistical capabilities, business capabilities, and information technology capabilities. In this study it will be adopted the organizational analytics capabilities concept presented by Sincorá et al (2018).…”

“…The use of data to make decisions in companies of different sectors and sizes is an increasing reality in worldwide markets, and according to Bayrak (2015), the ability to manage big data will be the core competency of companies. Therefore, not only enterprises related to information technology will be able to create and improve their products and services based on data analysis, but in fact any company in any business (Davenport & Dyché, 2013).…”

Business analytics leveraging resilience in organizational processes

“…The respective information points to the importance of business capabilities because their presence in the business structure indicates that the organization is able to understand its business needs and interpret the context for decision-making in relation to problems and opportunities that emerge in the routine, with the potential to communicate and share them Business analytics whenever necessary (Acito and Khatri, 2014;Bayrak, 2015;Cosic et al, 2015;Cybulski et al, 2013;Delen and Demirkan, 2013;McClure and Sircar, 2008;Mortenson et al, 2015;Ranyard et al, 2015;Rasmussen and Ulrich, 2015;Troilo et al, 2015;Wilder and Ozgur, 2015). Nevertheless, another explanation for this outcome may be in the reality of the organizations surveyed.…”