“…Government initiatives that have reduced tobacco consumption, including educational campaigns, limiting smoking in public places, and higher cigarette taxes, have been an extremely cost-effective way to reduce cardiovascular disease. 15 Heart institutes should lobby for legislation that improves cardiovascular health across the whole population, including everything from better labelling of food products to more bicycle paths. It could be argued that such an approach goes far beyond our obligation as physicians; however, we should be advocates for our patients, present and future, and preventing cardiovascular events is so much better than treating them.…”