A Review of Internet Usage Among Minority-Owned Businesses in the United States

Abstract

This study conducts a review of Internet usage among minority-owned businesses in the United States. The National Directory of Minority-Owned Business Firms was used to develop a national sampling frame in which 483 businesses were selected to participate in this study. An online survey containing a mixture of Likert scale, multiple choice, and yes/no questions was deployed on September 30, 2009 thru November 25, 2009. The findings indicate that a large percentage of the minority-owned businesses are using the Internet for economic opportunities which include marketing, advertising, and selling products and services, and disseminating company information.