A review of measurement and relationships between food, eating behavior and emotion

From mood to food and from food to mood: A psychological perspective on the measurement of food-related emotions in consumer research

“…Over the last 50 years several emotion measurement scales have been developed (Mayer & Gaschke, 1968;McNair, Lorr, & Droppelman, 1971;Richins, 1997;Watson, Clark, & Tellegen, 1988;Zuckerman & Lubin, 1965, 1985, but these were of a more general nature and not especially related to food. Recently, Jiang, King, and Priniawatkul (2014) gave an excellent overview of all the efforts made to measure the relationships between food, eating behaviour and emotion. Here we will limit ourselves to some of these approaches and discuss the validity of them from a psychological point of view.…”

What reported food-evoked emotions may add: A model to predict consumer food choice

“…facial expressions) to measurements of more implicit and/or physiological affective measures such as autonomous nervous system parameters (e.g. galvanic skin conductance, heart rate) and affective brain function (functional MRI) (De Wijk, Kooijman, Verhoeven, Holthuysen, & De Graaf, 2012;Grabenhorst, Rolls, & Bilderbeck, 2008;Jiang, King, & Prinyawiwatkul, 2014). To our best knowledge, the majority of these instruments are, however, verbal self-report instruments; participants are instructed to rate emotions that are presented as single terms or as questions.…”

A review of the current state of emotion research in product development

“…15;Thomson & Crocker, 2013). Many of those conducting sensory and consumer research on products want a method which discriminates products and which adds new information not already included in sensory and hedonic measures (Jiang, King, & Prinyawiwatkul, 2014;King, Meiselman, & Carr, 2013;Porcherot et al, 2010). Since the main interest in commercial research is to characterize and differentiate products, the theoretical position of the method is less relevant.…”