A review of multimedia technology in manufacturing

Gunasekaran, Angappa; Love, Peter E.D.

doi:10.1016/s0166-3615(98)00108-0

Cited by 19 publications

(4 citation statements)

References 21 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This paper highlights the previous works of various authors in the field of personification (Haire, 1950;Chernatony and Riley, 1996;Fournier, 1998;Chun and Davies, 2001;Lojacono andZacai, 2004), relationships (Delgado-Ballester, 2004;Glynn et al, 2007), communications (Krake, 2005;Tsai, 2006), marketing (Keller and Aaker, 1993;Melewar and Jenkins, 2002) and technology (Gunasekaran and Love, 1999;Ballantyne and Aitken, 2007) to specifically demonstrate the ability of personification to enhance the effectiveness of communication between an organization and its resellers.…”

Section: Discussionsupporting

confidence: 63%

“…Technology as has been acknowledged widely by academics and practitioners as a powerful management tool for optimization (Fowler, 2000) of organizational processes. Technology delivers significant benefits for management to take quick and capable decisions with organizational efficiency in competitive market place where speed is the essence for growth (Gunasekaran and Love, 1999). Technology enables open participation between organizations and its customers that empowers the organizations to meet their business requirement (Kettinger and Grover, 1995).…”

Section: Role Of Information Technologymentioning

confidence: 99%

See 1 more Smart Citation

The expanding role of intangible assets of the brand

Gupta

Grant

Melewar

2008

Management Decision

View full text Add to dashboard Cite

Purpose -The objective of this paper is to highlight the human representatives of the brand (brand relationship representatives), as an important enabler in achieving effective supply chain synchronization via the transfer of information on product availability and planned promotions between the brand and resellers in business-to-business markets, and therefore ultimately an influence in achieving customer requirements. Design/methodology/approach -The study is based on integration of theories from marketing, psychology and operations management. Findings -The findings indicate that brand representatives when linked to reseller for developing satisfaction becomes a motivating factor. This results in an effective and synchronized supply chain process for the organization.Research limitations/implications -The theory developed after a review of literature, should be tested using triangulation method as it will provide deeper analysis to both academic researchers and practitioners.Practical implications -This theoretical research tries to investigate the affects of brand representation on resellers in a business-to-business setting. It can support the practitioners in the planning and operational stages of their marketing communication campaigns for an effective and synchronized marketing and supply chain process. Originality/value -The application of this paper is based on the model of brand-reseller relationship of strong brands and contribute to the literature as theories available on the subject are limited.

show abstract

Section: Discussionsupporting

confidence: 63%

Section: Role Of Information Technologymentioning

confidence: 99%

The expanding role of intangible assets of the brand

Gupta

Grant

Melewar

2008

Management Decision

View full text Add to dashboard Cite

show abstract

“…The most convincing CBR systems appear to be in the help-desk areas, particularly for troubleshooting complex equipment, and not in the manufacturing process. In a recent paper where Gunasekaran (Gunasekaran and Love, 1999) summarizes the current state of the art across manufacturing, it is clear that the majority of current research is being used to support manufacturing (e.g., training, design information) rather than (as in this paper) be directly integrated into the manufacturing process. In (Altho et al, 1998), the authors present the CBR as a means of managing the knowledge in the organizations.…”

Section: Comparison With Existing Similar Workmentioning

confidence: 99%

Integrating Case-Based Reasoning and Hypermedia Documentation: An Application for the Diagnosis of a Welding Robot at Odense Steel Shipyard

Auriol¹,

Crowder

MacKendrick

et al. 1999

Case-Based Reasoning Research and Development

View full text Add to dashboard Cite

Reliable and e ective maintenance support is a vital consideration for the management within today's manufacturing environment. This paper discusses the development of a maintenance system for the world's largest robot welding facility. The development system combines a case-based reasoning approach for diagnosis with context information, as electronic on-line manuals, linked using open hypermedia technology. The work discussed in this paper delivers not only a maintenance system for the robot stations under consideration, but also a design framework for developing maintenance systems for other similar applications. #

show abstract

“…Gunasekaran and Love (1999) reviewed various 273 Rapid video-based analysis system for advanced work measurement applications of multimedia in manufacturing. They stated that by using multimedia it is possible to bring the right people to the right spot in order to solve problems at a reduced cost.…”

Section: Introductionmentioning

confidence: 99%

Rapid video-based analysis system for advanced work measurement

Elnekave¹,

Gilad²

2006

International Journal of Production Research

View full text Add to dashboard Cite

A digital video-based approach is proposed to enhance work measurement and analysis by facilitating the generation of rapid time standards. This approach takes conservative videotaped analysis a giant step forward. A genuine description of the work situation is imported into the analytical system via digital video input, thereby enabling a free-of-work site attendance study for evaluating time and work performance. The proposed method serves as a computerized tool for remote work measurement with the ability to derive rapid generation of time standards. The paper verifies the method's abilities for rapid generation of time standards through five case studies. It compares the performance of work analysts for making a MOST (Maynard Operation Sequence Technique) study using the proposed method versus using traditional videotape analysis. About 40% of the time devoted to work measurement and analysis can be saved using this technique.

show abstract

A review of multimedia technology in manufacturing

Cited by 19 publications

References 21 publications

The expanding role of intangible assets of the brand

The expanding role of intangible assets of the brand

Integrating Case-Based Reasoning and Hypermedia Documentation: An Application for the Diagnosis of a Welding Robot at Odense Steel Shipyard

Rapid video-based analysis system for advanced work measurement

Contact Info

Product

Resources

About