A review of research into neuroscience in tourism: Launching the annals of tourism research curated collection on neuroscience in tourism

Li, Shina; Chark, Robin; Bastiaansen, Marcel C. M.; Wood, Emma

doi:10.1016/j.annals.2023.103615

Cited by 14 publications

(8 citation statements)

References 154 publications

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“…Mixed approaches using complementary methods and innovative assessment forms can contribute to a more comprehensive understanding of customer experiences. Instruments from the fields of cognitive psychology and neuroscience can aid our understanding of the physiological and mental mechanisms associated with experiences, particularly those that can be unconscious, such as emotions (Kim and Fesenmaier, 2017; Li et al , 2023; Skavronskaya et al , 2017). Big data and business analytics, as well as new technologies (e.g.…”

Section: Theoretical and Methodological Approaches In Experience Rese...mentioning

confidence: 99%

Experience management in hospitality and tourism: reflections and implications for future research

Agapito,

Sigala

2024

IJCHM

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Purpose This paper aims to provide a critical reflection on the management of experiences in hospitality and tourism (H&T). The paper investigates the evolution of experience research, while discussing the emerging challenges and opportunities for management. Design/methodology/approach The study adopts a critical and reflective approach for providing future directions of experience research. Three major fields are identified to discuss advances, challenges and opportunities in experience research: conceptualization and dimensions of experiences; relational network for experience management; and theoretical and methodological approaches. Findings The paper proposes a mindset shift to guide experience research, but also to redirect and research thinking and managerial practices about the role of experiences in the economy and society. This proposed humanized perspective to experience research and management is deemed important given the contemporary socio-economic, environmental and technological challenges of the environment. Research limitations/implications This paper identifies a set of theoretical and managerial implications to help scholars and professionals alike to implement the humanized perspective to experience research. Implications relate to conceptualization, relational network and theoretical and methodological approaches in experience research. Originality/value This study critically assesses research challenges and opportunities around customer experience management (CEM) in H&T contexts. This reflective and critical look at customer experiences not only informs future research for advancing knowledge and practice but also proposes a mindset shift about the role and nature of CEM in the society and economy.

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Section: Theoretical and Methodological Approaches In Experience Rese...mentioning

confidence: 99%

Experience management in hospitality and tourism: reflections and implications for future research

Agapito,

Sigala

2024

IJCHM

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“…The sole notable study to date is that of Lourenção et al (2020), which examines how logos influence tourists' visual attention and their perception of advertisement effectiveness. However, some recent works have indeed addressed the integration of neuroscience in tourism, for example by analysing tourist behaviours (Ma et al, 2014), managing tourism marketing (Giudici et al, 2017), and studies examining the directions and usage of neurotourism (Cardoso et al, 2024;Li et al, 2023). Nonetheless, no study has addressed the Brand Personality (BP) of tourism destination brand logos and directly linked it to neurotourism techniques, nor on images generated by artificial intelligence representing the BP dimensions of the destination.…”

Section: Innovation: Neurotourism and Brand Personalitymentioning

confidence: 99%

Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

Calderón-Fajardo,

Anaya-Sánchez,

Rejón-Guardia

2024

TMS

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This pioneering study explores the intersection between Neurotourism, defined as the integration of neurosciences in tourism, and the perception of tourism Brand Personality (BP) through the advanced use of psychophysiology techniques, specifically Eye-Tracking (ET) and Galvanic Skin Response (GSR). It analyses how tourism destination brand logos/combination marks and images generated by artificial intelligence (AI) influence consumer attention and emotional response. Focusing on the five dimensions of BP proposed by Aaker (1997) - sincerity, excitement, sophistication, competence, and ruggedness - this study highlights significant differences in how men and women process and react to brand values associated with specific cities. Employing a rigorous methodological approach and the application of non-parametric statistical analyses, the findings reveal distinct patterns of visual attention and emotional responses across genders, emphasising the importance of considering BP in the marketing and design of tourism destination brand logos/combination marks. This work not only advances theoretical understanding of tourist consumer behaviour but also offers relevant practical implications for tourism marketing and destination management.

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“…Emotional reactions to marketing stimuli are essential to tourist destination marketing yet difficult to measure (Bastiaansen et al, 2018). Therefore, the growth of neuroscience studies within tourism has been relatively slow, with limited well-executed studies and little interdisciplinarity (Li et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

“…To discuss the potential of neuroscience in tourism research, it is first necessary to provide an overall picture of its current application in the field (Li et al, 2023). To understand the inner structure in the research of a particular area, it is suggested to perform a bibliometric analysis.…”

Section: Introductionmentioning

confidence: 99%

“…Identification of emerging trends in the field of knowledge can provide valuable insights into the its evolution and help identify areas for improvement and directions for future research (Ogutu et al, 2023). However, Li et al (2023) emphasize that scholars in the field of tourism may not be fully aware of the developments of neuroscience as most relevant studies are published in neuroscience journals. To understand the current state of research in tourism and hospitality and to find out how the emergence of neuroscientific methods in form of neurotourism manifests in scientific research, a comprehensive bibliometric analysis is needed.…”

Section: Introductionmentioning

confidence: 99%

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Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis

Alsharif,

Md Salleh,

Pilelienė

et al. 2023

JoTS

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Despite the considerable attention toward tourism and hospitality, neuro-tourism remains largely unexplored within academic investigations. This study is designed to provide bibliometric analysis in tourism, neuro-tourism, and hospitality research using VOSviewer to fill the gap. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to select relevant papers on the Scopus database between January 2009 and July 2023. Analyzing 971 papers revealed that the UK is the top country in publication (289 papers and 11,391 citations), while Italy was the lowest country on the list (42 papers and 4651 citations). Buhalis, D., was identified as the most influential author, with 18 papers and the highest-cited papers (1833 citations). Furthermore, the strongest pair authors correlation was between Okumus, F. and Rahimi, R., with 468 links, highlighting a significant degree of connection between their respective references. Keywords related to tourism, neuro-tourism, and hospitality include "halal tourism," "urban tourism," "rural tourism," "food tourism," "Islamic hospitality," "hospitality ecosystem," and "neuroscience." “International Journal of Contemporary Hospitality Management” was the most productive journal (96 papers and 4,312 citations). Furthermore, this journal published the most-cited paper, "An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research,” with 687 citations. This is the first study to conduct the bibliometric analysis of tourism, neuro-tourism, and hospitality research; therefore, it will lead to more publications on related subjects by directing the researchers to less studied fields such as neuro-tourism. Additionally, scholarly collaborations may improve the depth of this research.

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A review of research into neuroscience in tourism: Launching the annals of tourism research curated collection on neuroscience in tourism

Cited by 14 publications

References 154 publications

Experience management in hospitality and tourism: reflections and implications for future research

Experience management in hospitality and tourism: reflections and implications for future research

Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis

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