A Review of Research on Low-Carbon Customization

Abstract

In recent years, environmental protection has become the consensus of people all over the world, and the implementation of low-carbon economic model is the inevitable choice of global economic development. Consumption is an important link in economic development. How to enhance residents' willingness to low-carbon consumption has become a hot topic, and low-carbon customization has been gradually derived. Different from traditional low-carbon consumption, low-carbon customization is a complex consumption pattern. Therefore, it is necessary to review the existing research results and grasp its research status. In this paper, the existing research literature on low-carbon consumption and low-carbon customization is systematically reviewed. First of all, the concept and connotation of low-carbon consumption are improved, and various influencing factors (including demographic factors, psychological factors and external factors) of low-carbon consumption are summarized. Then the concept of low-carbon customization is further clarified, and the important influence of the choice architecture in the customization process is emphasized. Finally, this paper analyses the limitations of the current research and proposes the possibility of future research, hoping to contribute to the existing research on low-carbon consumption.

Factors Shaping Thai Millennials' Low-Carbon Behavior: Insights from Extended Theory of Planned Behavior

“…This suggests that incentives alone may not ensure the sustained control of low-carbon behavior among Thai millennials. However, Zhao [47] recommended that low-carbon customization has been gradually derived differently from traditional low-carbon behavior and may carry out the new low-carbon consumption behavior model supported by the booming development of emerging technologies such as artificial intelligence and big data.…”

“…Aligning persuasive technology and incentives with these factors can enhance millennials' intrinsic motivation to adopt sustainable practices [46]. Moreover, Zhao [47] is systematically reviewed the recent studies of low-carbon consumption [12,48] and low-carbon customization [49].…”