A Review of Studies on the Theory of Cost Stickiness With Bibliometric Analysis
Nazan Güngör Karyağdı,
Kadir Gökoğlan
Abstract:Costs, which are of great importance for businesses, are evaluated in two groups as fixed and variable costs. According to the traditional cost theory, both fixed and variable costs increase and decrease symmetrically at the relevant activity level. However, in recent years, as an alternative to this approach of the traditional cost theory, opinions have emerged that costs may not move symmetrically but asymmetrically depending on the increase or decrease of the activity level. In this framework, the aim of th… Show more
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