A Review of the Methods and Techniques Used in Tourism Demand Forecasting

Abstract

The purpose of this paper is to discuss the methodology and results of researchers who conducted a study concerning the forecasting of tourism demand. In more detail, this study aims to examine and assess various studies about search engines, web traffic data, and social media data, specifically. Using an extensive database of indexed articles, we conducted the review with the goal of providing a solid understanding of the literature. The findings of our study revealed that few researchers integrate different data sources when forecasting tourism demand. Therefore, the authors of this paper decided to conduct a systematic review to provide researchers with a comprehensive overview of the importance of such data. This paper may inspire Omani researchers to undertake similar research based on its findings, which is currently lacking. Thus, this paper will improve understanding of how data sources affect forecasting accuracy and how modern technologies can support economic growth.

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