A Review of The Most Streamed Turkish Songs on Spotify

Abstract

The evolution of the culture industry and technology in the same direction has also affected the commodification of music as a means of communication. Today, when artificial intelligence is put to work, the music industry markets the service of listening to music freely with digital music platforms that provide real-time data flow. With this technology, which allows people to listen to music wherever and whenever they want, music has become an easily accessible element of consumption in daily life. As a current reflection, it can be said that people's music listening habits have gained a different dimension. Spotify is the most popular music service in the world using this technology. In this context, Spotify, which has the most users in the world, contains important clues about the music cultures of societies. This research aims to evaluate the most listened Turkish songs in Turkey in 2022 in the context of music sociology. The content analysis technique, one of the qualitative research methods, was used in the research. According to the specific parameters, the top 5 most listened songs in 2022 were analyzed. The frequency and percentage of descriptive statistics were used to analyse the data. According to the findings obtained from the research, it was concluded that the most listened-to song from the 2022 list is electro-pop (f= 132.812.414). It was determined that the other four songs were Turkish rap. Within the scope of the research, it has been tried to determine the current situation in terms of popular culture and music preference. Some determinations and evaluations about the Turkish rap genre, which is on the rise today, particularly thanks to the Z generation, are included.