The prevalence of aesthetic procedures has increased exponentially over the last decade. Pregnancy causes many aesthetic changes in a woman, such as melasma, hirsutism and striae. Although these are temporary in most cases, they can be distressing to the mother. As such, the desire to undergo aesthetic procedures can increase during this period. A variety of procedures exist, however, their safety profiles have usually been determined by tests on non-pregnant volunteers. The changes that occur in pregnancy and the presence of a foetus, which is susceptible to a wider range of toxins, means this data cannot be directly transferred to dictate pregnancy safety profiles. In general, most aesthetic procedures and agents are deemed to be safe to use in pregnancy, however, the health of both mother and foetus should be paramount. Aesthetic procedures are non-urgent, therefore, best practice would be to centre consultations on patient counselling, encouraging patients to delay procedures until after pregnancy.