A Review of Tomlinson’s Views on Cultural Globalization

Abstract

By reviewing Tomlinson's views on cultural globalization, this essay explores his contributions by investigating his work in a critical way. It examines his thoughts of "cultural imperialism" and "cultural globalization", including thematic ideas such as: "complex connectivity", "deterritorialization" and "cosmopolitanism". Then, it discusses the issue weather globalization promises a global culture or a globalized culture in the process of cultural globalization.

Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

“…This study identifies that the impact of Indian TV serial is primarily the result of globalization because globalization is the only source by which cultural imperialism (Tomlinson, 2003;Xue, 2008;Feigenbaum, 2001;Shah, 2016) and subjugation of foreign culture over the native one is very possible. Satellite channel is the creation of globalization and by the favor of the satellite channels we can easily share our art and culture with each other which is a positive sign but it also has some other effects.…”

“…Acculturation is often a product of globalization and sometimes it turns into 'Cultural Imperialism' (Tomlinson, 2003;Xue, 2008). With technological advancement, the Indian culture has diffused beyond its national boundaries as it shapes the Bengali culture by habituating the Bangladeshi people to Indian language, clothing, food habit, rituals, attitudes and behavior.…”

Context and Culture–resonant Approaches Work as Culture

“…At one end, acculturation could be entirely recip rocal whereby both cultures are mutually influenced. At the other end, attitudes of cultural imperialism and ethnocentric ori entations could deliberately ensure that the dominant culture unidirectionally trans fers its values and norms to a less dominant one (Xue, 2008). Also, secular, global trends could make acculturation a necessity.…”