“…Department of Agriculture, 2015), many features of a food itself can also influence food choice including the color (Zellner & Durlach, 2002, taste (Sørensen, Møller, Flint, Martens, & Raben, 2003), and presentation of a food (Privitera, Cooper, & Cosco, 2012;Wadhera & Capaldi-Phillips, 2014), as well as the familiarity children have with a food (Birch, 1979;Pliner, 1982). Therefore, in the present study, kindergarten to fifth grade children chose among multiple food options that were matched between groups to allow for an analysis across many food types (i.e., many more than just two options) with and without emolabeling present on the food packages.…”