“…BCA is one of the techniques used to build a business case while a project is being considered by stakeholders, or in its initiating phase (PMI, 2008). In their literature review, Kenny, Zhang, Schwier, and Campbell (2005) found that instructional designers require many non-traditional skills such as communication, editing and proof reading, marketing, media development and graphic design, project management, supervision of personnel, teaching students/faculty development, team building/collaboration, and technology knowledge/programming. Most of these non-traditional instructional design skills and tasks are also identified by the PMI (2008).…”