A Review on Green Purchase Behaviour Trend of Malaysian Consumers

Abstract

The emergence of environmental problems and the increased awareness towards green purchase behaviour have received many responses by the stakeholders' worldwide like from the government bodies, researchers, businesses, consumers and so on. Government's bodies, for example, have responded by developing and introducing their own environmentally-linked policies to be implemented in their countries, which are intended to conserve and preserve the environment. Researchers, on the other hand, are continuously conducting extensive studies and publishing their findings on the issues to inform the public, while businesses that promote the selling of green products (or environmentally friendly products) in the marketplace have been increasing in number. Segments of green consumers have been observed to emerge and grow in size worldwide including Malaysia. This may be due to the increased number of green products introduced to consumers in the marketplace. Moreover, scholars from Malaysia also argued that, this trend is experiencing tremendous growth. Although there are responses from these stakeholders, especially consumers, who have had a positive impact on the environment, the trend of the green purchase behaviour by Malaysian consumers remains unobserved. Therefore, the authors aim to answer the questions concerning whether a trend can be observed in the green purchase behaviour of Malaysian consumers. The ability to observe the green purchase behaviour trend is useful, particularly for marketers and businesses that are selling or intending to sell green products within the country.

The demographic impact of consumer green purchase intention toward Green Hotel Selection in China

“…Rapid economic growth, coupled with increasing worldwide consumption in the last few decades, has caused environmental deterioration through over-consumption and over-utilization of natural resources (Jaiswal and Kant, 2018). Rising environmental problems such as solid wastes, ozone depletion, air pollution, global warming, and haze have emerged urgent issues for consumers, societies, business organizations, and governments (Goh and Wahid, 2014; Vazifehdoust et al., 2013). Consumers, businesses, and governments are presently faced with one of the biggest challenges of our time; that of preserving natural resources and protecting the environment (Jaiswal and Kant, 2018).…”

How green marketing mix strategies affects the firm's performance: a Malaysian perspective

“…A review of past literature on green purchasing and environmental management practices focused mainly on service firms in the education (Tan et al, 2017) and hospitality industries (Mahadi et al, 2017;Tang et al, 2014). Ramakrishnan et al (2015) examined green purchasing adoption among SMEs in Malaysia, whereas Goh and Abdul Wahid (2015) reviewed past studies on green purchasing behaviour of consumers.…”

Bird's‐eye view of the environmental attitude types in the sustainable consumption context

“…In addition, attitude was a pivotal factor in several papers that scrutinized the trend by Malaysian consumers to buy green products (Goh & Wahid, 2015) It is important to note that researchers have found that the factors that affected individuals' attitudes and encouraged them to buy organic food in developing countries were dissimilar to the motivations found in developed countries, and that health was the only common, crucial factor among all countries (Rana & Paul, 2017).…”

“…In the Tripathi's and Singh's () review of the sociopsychological antecedents of sustainable consumption, they found that environmental attitudes were a main factor among the 28 factors identified during the period from 1990 to 2014. In addition, attitude was a pivotal factor in several papers that scrutinized the trend by Malaysian consumers to buy green products (Goh & Wahid, ). Moreover, when Joshi and Rahman () reviewed 53 articles related to the attitude–behavior relationship within a green purchasing theme between 2000 and 2014, 12 studies (22.6% of the total studies) investigated the effect of attitude and only 3 of these studies indicated an insignificant relationship between attitude and with GPB.…”