A Review on the Effect of Self-congruity Dimensions on Customer’s Switching Intention

Saleki, Reza; Saki, Mohsen; Nekooei, Mohammad Javad

doi:10.9790/487x-16224853

Cited by 5 publications

(1 citation statement)

References 25 publications

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“…Niat berpindah dalam konteks layanan merujuk pada kemungkinan berubah layanan saat ini ke layanan yang lain (Thaichon dan Quach, 2016). Shen et al, (2006) dan Saleki et al, (2014) menjelaskan maksud niat berpindah sebagai fakta bahwa konsumen lebih memilih atau produk yang lain. Jabeen et al, (2015) mengatakan bahwa niat berpindah adalah sebagai sinyal pemutusan hubungan pelanggan dengan penyedia layanan saat ini sebagian atau sepenuhnya.…”

Section: Motif Berpindahunclassified

Keterkaitan Faktor Demografi Dengan Motif Berpindah Pilihan Layanan Hotel Berbintang Di Kota Bengkulu

Putri

Muhartini

2019

MGT.INS.J.ILM.MNJ

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The purpose of this research is to examine the relationship between demographic factors and switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by the competitor, ethical problems, and involuntary switching. A questionnaire was utilized on 93 respondents of one-star hotels, 61 respondents of two-stars hotels, and 59 respondents of three-stars hotels in Bengkulu City. Analysis technique used is a test cross tabulation. According to the results of this research, the average responses of respondents to switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by competitor, ethical problems, and involuntary switching is in high category. The results of this analysis indicate that the overall demographic factors have a significant relationship with the switch motive based on variabels pricing, the core service failure, response to service failure, and ethical problems. However, overall demographic factors exist which hasn't relationship with the switch motive based on variabels inconvenience, service encounter failure, attraction by competitor and involuntary switching.Keywords: Demographic, Pricing, Inconvenience, Core Service Failure, Involuntary Switching.

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Section: Motif Berpindahunclassified

Keterkaitan Faktor Demografi Dengan Motif Berpindah Pilihan Layanan Hotel Berbintang Di Kota Bengkulu

Putri

Muhartini

2019

MGT.INS.J.ILM.MNJ

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Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Jacob

Khanna

Krupa

2020

Journal of Business Research

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An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers

Yogi

2015

Pacific Science Review B: Humanities and Social Sciences

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A Review on the Effect of Self-congruity Dimensions on Customer’s Switching Intention

Abstract: One of the new issues that marketers are facing is the effect of self-congruity on switching intention.The purpose of this study is to review the relationship among four dimensions of self-congruity (actual, ideal, social and ideal social congruity)

Cited by 5 publications

References 25 publications

Keterkaitan Faktor Demografi Dengan Motif Berpindah Pilihan Layanan Hotel Berbintang Di Kota Bengkulu

Keterkaitan Faktor Demografi Dengan Motif Berpindah Pilihan Layanan Hotel Berbintang Di Kota Bengkulu

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers

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