Replacing the kinetically sluggish oxygen evolution reaction (OER) with the oxidation of an abundantly available organic molecule to value-added product(s) (VAPs) at low voltage along with the hydrogen evolution reaction (HER) is a big challenge in water splitting, either by electrolysis or sunlight-driven photocatalysis. Glycerol oxidation to a VAP is kinetically fast, compared to an OER, and offers hope to enhance sunlight-driven water splitting to hydrogen by the concurrent utilization of holes and electrons. Mixed bimetal phosphates of Co and Ni (Co x Ni y (PO 4 ) 2 (CoNiP)) with different Co:Ni ratios (10:0, 7:3, 5:5, 3:7, and 0:10) were integrated with TiO 2 to generate final photocatalyst composites (x wt % CoNiP with TiO 2 ) and employed for concurrent photocatalytic HER and glycerol oxidation. Irrespective of the weight ratios of CoNiP and TiO 2 , any TiO 2 −CoNiP composite showed better photocatalytic activity for the HER and glycerol oxidation compared to virgin TiO 2 . The highest HER as well as selectively generated glyceric acid yield was observed to be 54 and 67 mmol/g, respectively, after 25 h of reaction under 1 sun conditions with TiO 2 −CoNiP-5:5. An increase in catalytic activity can be attributed to the formation of p−n heterojunctions of the constituent component along with uniform distribution of CoNiP to effectively utilize the charge carriers for redox reactions. Highly selective oxidation of glycerol to glyceric acid (85%), along with other minor products, is also demonstrated, which offers further scope to use solar light to generate VAPs in a sustainable manner. A simple comparison of H 2 yield and all oxidized products together indicates the better utilization of holes for the latter, and hence, there is scope to increase HER and possibly the whole photocatalytic activity.