Oleochemical industry in Malaysia is expanded rapidly and today it is one of the largest oleochemical industry of the global capacity. Aging infrastructure is placing conventional asset reliability management (ARM) practices under pressure. Most oleochemical plants in Malaysia are aging and with deficient ARM framework to maintain production asset. No similar framework has been reported to cater this problem that may due to lack of resources and computerized maintenance management system (CMMS) in placed to support the analysis. Therefore, it is important to establish strategic asset management (SAM) maintenance framework that applied in similar industry to improve overall reliability and availability of plant asset in order for this prime industry to stay competitive. This study will be conducted into 6 stages starts from asset categorization and criticality analysis to priorities types of assets covered under the study. Next data extractor from CMMS based on the critical assets. From the data, identify poor factors that contributed to poor performance of the asset reliability in Oleochemical industry. Thus, this drive the need to develop and modeling of SAM framework to improve asset reliability. Implement and evaluate of SAM framework in the respective Oleochemical plant. At last, validate the deliverables of the framework to the plant assets. Expected outcome from this framework is to improve the reliability of key assets in the oleochemical industry through identification of the factors causing poor performance in ARM through CMMS. Afterwards, the evaluation of the asset reliability in terms of asset availability, mean time to breakdown and life cycle cost via the new framework. It is expected the asset reliability will be improved through new develop SAM framework. In conclusion, the SAM framework able to deliver expected results which increase the overall reliability of key assets based on the implementation and evaluation. The SAM Framework as developed can be used in Oleochemical industry, or adopted by similar industry to improve reliability of key assets. Nevertheless, this framework can be further modified and adopted for any similar industry in order to improve their plant asset performance through reliability improvement.