Representational theories predict that brain regions contribute to cognition according to the information they represent (e.g., simple versus complex), contradicting the traditional notion that brain regions are specialized for cognitive functions (e.g., perception versus memory). In support of representational accounts, substantial evidence now attests that the Medial Temporal Lobe (MTL) is not specialized solely for long-term declarative memory, but underpins other functions including perception and future-imagining for complex stimuli and events. However, a complementary prediction has been less well explored, namely that the cortical locus of declarative memory may fall outside the MTL if the to-be-remembered content is sufficiently simple. Specifically, the locus should coincide with the optimal neural code for the representations being retrieved. To test this prediction, we manipulated the complexity of the to-be-remembered representations in a recognition memory task. First, participants in the scanner viewed novel 3D objects and scenes, and we used multivariate analyses to identify regions in the ventral visual-MTL pathway that preferentially coded for either simple features of the stimuli, or complex conjunctions of those features. Next, in a separate scan, we tested recognition memory for these stimuli and performed neuroimaging contrasts that revealed two memory signals ‒ feature memory and conjunction memory. Feature memory signals were found in visual cortex, while conjunction memory signals emerged in MTL. Further, the regions optimally representing features via preferential feature-coding coincided with those exhibiting feature memory signals. These findings suggest that representational content, rather than cognitive function, is the primary organizing principle in the ventral visual-MTL pathway.