A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

Herrera, Alejandro Alvarado; Bigné, Enrique; Manzano, Joaquín Aldás; Pérez, Rafael Currás

doi:10.1007/s10551-015-2654-9

Cited by 223 publications

(167 citation statements)

References 67 publications

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“…Indeed, Perera and Chaminda (2013, p. 246) point out that 'there is a gap in the CSR research literature concerning the largely ignored moderating factors of the positive relationship between CSR and product evaluation'. The study of individual factors has been neglected in spite of the recognition by Carroll's (1979Carroll's ( , 1991 conceptualization and the sustainable development (SD) approach (Alvarado-Herrera, Bigné, Aldás-Manzano, & Currás-Pérez, 2017) that CSR is inherently cultural and linked to the peculiarities of each individual. However, most of the academic research into how firms' CSR initiatives are accepted by consumers has focused on analyzing antecedents related to an organization's characteristics (Aguinis & Glavas, 2012).…”

Section: Introductionmentioning

confidence: 99%

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How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?

Pérez

Dolz-Dolz

Romero

et al. 2018

Corp Soc Responsibility Env

113

117

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This study analyzes the influence of consumer-perceived dimensions of corporate social responsibility (CSR) from a sustainable development approach (i.e. economic, social, and environmental) on the dimensions of perceived value (i.e. utilitarian, emotional, and social value).The study also analyzes the moderating effect of perceived consumer effectiveness (PCE) in the value generation process around CSR. A theoretical model is estimated with data from 661 consumers of Inditex or Danone products, leading firms in the textile and dairy sectors, respectively. Results indicate that functional value is determined by economic and social dimensions of CSR. Emotional value can be enhanced through the three CSR dimensions but social dimension has the greatest influence. Finally, firms can only influence social value through social CSR initiatives because it is unaffected by environmental and economic dimensions. The moderating effect of PCE is confirmed by the influence of the social dimension of CSR on the three types of value and the influence of the economic dimension of CSR on consumer functional value.

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Section: Introductionmentioning

confidence: 99%

“…developed byAlvarado-Herrera et al (2017). The CSRConsPerScale is a reliable, valid scale based explicitly on the dimensioning proposed by SD: economic development, social equity, and environmental protection responsibilities.…”

mentioning

confidence: 99%

How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?

Pérez

Dolz-Dolz

Romero

et al. 2018

Corp Soc Responsibility Env

113

117

View full text Add to dashboard Cite

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“…De ahí que los enfoques para el estudio de rse relacionados con los consumidores han sido tratados desde dos teorías, de acuerdo a Alvarado- Herrera et al (2017): 1) el modelo de pirámide de Carroll (1979), que incluye las dimensiones económica, legal, ética y discrecional, y 2) la noción de corporativos asociados, sugerido por Brown y Dancin (1997), quienes hacen una diferencia entre los aspectos económicos y no económicos, estos últimos asociados con la rse en una dimensión. Ambos enfoques forman parte de la racionalidad económico-estratégica, que incluye la teoría de los stakeholders, institucional, respuesta social corporativa y ciudadanía corporativa (Alvarado-Herrera, Bigné & Currás, 2011).…”

Section: Revisión De Literatura Responsabilidad Social Empresarialunclassified

“…A este respecto se optó por el modelo presentado por Carroll (1999), ya que para los estudios relacionados con el consumidor es el enfoque que más ha tenido éxito (Alvarado- Herrera et al, 2017) y que ha sido probado empíri-camente más ampliamente, con su posterior modificación realizada por Maignan (2001) Lee et al (2017). En consecuencia, estos autores dividen las dimensiones en económi-ca, ético-legal y discrecional o social (Alvarado- Herrera & Schlesinger, 2008), mientras que, para medir la dimensión ambiental, se retomó la escala desarrollada por AlvaradoHerrera (2008).…”

Section: Revisión De Literatura Responsabilidad Social Empresarialunclassified

La responsabilidad social empresarial en la imagen de marca afectiva y reputación

Echeverría-Ríos

Ábrego-Almazán

Quintero

2018

Innovar

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RESUMEN: La responsabilidad social empresarial (rse) se ha convertido en uno de los aspectos relevantes para los consumidores, ya que se preocupan por el tipo de empresa que está detrás del producto o servicio que adquieren. El propósito de esta investigación es determinar la influencia de la rse en la imagen de marca afectiva y la reputación en el sector de autoservicios. Por esta razón, se desarrolló un estudio empírico en la zona centro del estado de Tamaulipas (México) a 316 consumidores. El análisis de los datos recabados fue a través de la técnica estadística de Mínimos Cuadrados Parciales. Finalmente, los resultados indican que la rse afecta directa y significativamente a la imagen de marca y la reputación en la dimensión legal; no obstante, se pudo observar que la dimensión económica no muestra inferencia significativa.PALABRAS CLAVE: imagen marca afectiva, reputación, responsabilidad social empresarial. IntroducciónActualmente, el sector de negocios le da importancia a la responsabilidad social empresarial (rse), debido a que hay clientes que prefieren productos que se vendan en empresas socialmente responsables, sin importar el precio de los productos. Este fenómeno se refleja también en un beneficio común para la sociedad, ya que a largo plazo las empresas pueden obtener una ganancia al conseguir la confianza y la fidelidad del cliente.Parte de las percepciones del cliente acerca de las empresas son dictadas por las marcas, ya que forman parte de la vida cotidiana de los consumidores, lo que se manifiesta en sus experiencias acumuladas a través del Marketing CORPORATE SOCIAL RESPONSIBILITY IN AFFECTIVE BRAND IMAGE AND BRAND REPUTATIONABSTRACT: Corporate Social Responsibility (csr) has become one of the most significant aspects for consumers, since they are concerned about the type of company behind the product or service they acquire. The purpose of this research is to determine the influence of csr on affective brand image and brand reputation in self-service sector companies. For this reason, an empirical study was developed in the central area of the state of Tamaulipas (Mexico) with 316 consumers. Data analysis was completed through Partial Least Squares statistical technique. The results indicate that csr directly and significantly affects brand image and reputation in the legal dimension. However, as observed, the economic dimension does not show a significant inference. KEYWORDS: Affective brand image, brand reputation, Corporate Social Responsibility.A RESPONSABILIDADE SOCIAL EMPRESARIAL NA IMAGEM DE MARCA AFETIVA E REPUTAÇÃO RESUMO: A responsabilidade social empresarial (rse) tem se convertido em um dos aspectos relevantes para os consumidores, já que estes se preocupam pelo tipo de empresa que está por trás do produto ou serviço adquirido. O propósito desta pesquisa é determinar a influência da rse na imagem de marca afetiva e na reputação no setor de autosserviço. Por essa razão, desenvolveu-se um estudo empírico na região central do estado de Tamaulipas (México) a 316 consumidores. A análi...

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“…not always directly [4][5][6][7][8][9]. There is even a bigger lack of scientific researches suggesting managerial solutions for organizations aiming to implement corporate social responsibility, which is indirectly analyzed in the works of various authors [10][11][12][13][14][15][16][17][18][19][20][21][22], and there is a particular lack of researches related to both CSR and management culture [23][24][25][26][27][28][29][30].…”

Section: Introductionmentioning

confidence: 99%

Management Solutions to Determine the Level of Management Culture Aiming to Implement Corporate Social Responsibility

Žukauskas¹,

Vveinhardt²,

Andriukaitienė³

2018

Management Culture and Corporate Social Responsibility

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Based on the results of the research, this part describes the possible management solutions, divided into five conditional steps, each of which consists of solutions of the individual tasks. Three conditions are emphasized as the starting condition. First, it is the shareholders' decisions, which turn into organization of goal-oriented processes on the following stages, by providing the necessary resources. Second, resulting from the first there is the evaluation (analysis) of the management culture of the organization, the results of which are enacted by organizing the changes. Third, the processes must be described in internal documents, and their control is associated with a continuous monitoring.

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A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

Cited by 223 publications

References 67 publications

How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?

How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?

La responsabilidad social empresarial en la imagen de marca afectiva y reputación

Management Solutions to Determine the Level of Management Culture Aiming to Implement Corporate Social Responsibility

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