A scale for measuring store personality

d’Astous, Alain; Lévesque, Mélanie

doi:10.1002/mar.10081

Cited by 179 publications

(186 citation statements)

References 8 publications

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“…Recently, the concept of store personality has been proposed (See d 'Astous and Levesque, 2003) and future researchers may decide to incorporate store personality measures in the measurement of retailer equity.…”

Section: Limitations and Future Research Directionsmentioning

confidence: 99%

A consumer-based method for retailer equity measurement: Results of an empirical study

Pappu

Quester

2006

Journal of Retailing and Consumer Services

153

149

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This research extends the consumer-based brand equity measurement approach to the measurement of the equity associated with retailers. This paper also addresses some of the limitations associated with current retailer equity measurement such as a lack of clarity regarding its nature and dimensionality. We conceptualise retailer equity as a fourdimensional construct comprising retailer awareness, retailer associations, perceived retailer quality, and retailer loyalty. The paper reports the result of an empirical study of a convenience sample of 601 shopping mall consumers at an Australian state capital city.Following a confirmatory factor analysis using structural equation modelling to examine the dimensionality of the retailer equity construct, the proposed model is tested for two retailer categories: department stores and speciality stores. Results confirm the hypothesised fourdimensional structure.

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Section: Limitations and Future Research Directionsmentioning

confidence: 99%

A consumer-based method for retailer equity measurement: Results of an empirical study

Pappu

Quester

2006

Journal of Retailing and Consumer Services

153

149

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“…As many brands are products, the use of the BPS is appropriate for some categories, such as tangible products (Govers and Schoormans, 2005) and branded quick-service foodservice (Wee, 2004). The BPS is the premise upon which the Store Personality Scale (SPS) was developed (d' Astous and Levesque, 2003). However, while the BPS is used for numerous product categories, it has not been tested for service-heavy brands or for interpersonal services.…”

Section: Personality In and Of Servicescapesmentioning

confidence: 99%

“…In other words, the BPS does not apply to all forms of retail servicescapes (Siguaw et al, 1999). For example, by asking consumers to evaluate specific department stores (e.g., WalMart) in terms of their various personality traits, the SPS by d' Astous and Levesque (2003) inevitably measures the brand personality of these chain stores rather than the personality of a specific store.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…Product/service perceptions are often projections of the self (Belk, 1988), which has led researchers to use personality traits as a means of independently evaluating brands (Aaker, 1997) and physical retail settings (d' Astous and Levesque, 2003). However, neither of these measures considers all the parameters of hospitality settings such as image, environment, and service together.…”

Section: Introductionmentioning

confidence: 98%

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How service seasons the experience: Measuring hospitality servicescapes

Spielmann¹,

Laroche²,

Borges³

2012

International Journal of Hospitality Management

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a b s t r a c tHospitality servicescapes incorporate physical complexity and social interaction. These two features are often measured separately but rarely measured together in attempts to uncover consumer perceptions within these settings. A psychometric scale developed within the restaurant setting shows a five-dimensional structure for capturing the personality of a hospitality setting. In contrast to attributebased measures, this measurement approach highlights the importance of service interactions in shaping consumer perceptions. The items proposed account for the dynamism of the setting including the heterogeneity possible due to high service levels. The scale indicates how certain consumer perceptions, as outlined in the dimensions of the proposed scale, are likely to influence consumer outcome behaviors. Managerially, the scale provides a more precise understanding of consumer perceptions within restaurants. As such, the scale can serve as an interesting positioning tool as well a method to evaluate consumer perceptions of restaurants.

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“…Literatürde marka kişiliğinin yanı sıra mağaza [25], destinasyon [26] ve web sitesi kişiliği [27,28] kavramlarının da olduğu görülmektedir. Ancak bir genelleme yapmak gerekirse kişilik pazarlamada, tüketicilerin bir ürün veya hizmete karşı olan algılarının anlaşılmasında kullanılmaktadır.…”

Section: üLke Ki̇şi̇li̇ği̇ni̇n üLke İmaji Li̇teratürü Kapsaminda Değerlunclassified

Ülke Ki̇şi̇li̇ği̇ Ölçeği̇ni̇n Türkçe Uyarlamasinin Güveni̇li̇rli̇ği̇ Ve Geçerli̇li̇ği̇

Aktan¹

2017

Öneri Dergisi

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ÖzBu çalışmanın amacı, ülke imajı ölçümüne yeni bir öneri getiren ülke kişiliği ölçeğinin geçerlilik ve güvenilirliğini incelemektir. Araştırmaya konu olan ülkeler olarak Amerika Birleşik Devletleri, Çin Halk Cumhuriyeti ve Japonya tercih edilmiştir. Araştırma verisi denekler arası tasarımla ve kolayda örnekleme yöntemiyle İnternet üzerinden toplanmıştır. Yani her bir katılımcı sadece bir ülkeyle ilgili olan anket formunu cevaplamıştır. Araştırmanın örneklemi 412 kişiden oluşmaktadır. Analizde ön-celikle ölçeğin güvenilirliği Cronbach's alfa katsayısı ile hesaplanmış, açıklayıcı ve doğrulayıcı faktör analizi ile faktör yapıları incelenmiştir. Geçerli bir ölçüm modeli elde edilene kadar açıklayıcı ve doğ-rulayıcı faktör analizi tekrar edilmiştir. Ayrıca ölçek, ayrışma ve yakınsama geçerliliği açısından test edilmiştir. Sonuç olarak "kibirli, pısırık, dindar, eğlenceli" faktörlerinden ve 18 ifadeden oluşan ülke kişiliği ölçüm modelinin daha geçerli ve güvenilir bir model olduğu görülmüştür. Ülkelerin kişilik faktörlerinde almış olduğu değerler tek yönlü ANOVA ile karşılaştırılmıştır. Kibirli, pısırık ve eğlenceli boyutunda en düşük ortalamaya sahip ülke Japonya olurken, dindar boyutunda ise ABD yer almıştır. Ülke kişiliği ölçeğinin ülkeler arasında öngörülen farklılıkları ortaya koyabilmesi, ülke kişiliği ölçeği-nin bilinen gruplar yöntemi açısından da geçerli bir ölçek olduğunu göstermiştir. AbstractThe aim of this study is to analyze validity and reliability of country personality scale which is a new way to measure country image. USA, China and Japan were chosen as the subject countries

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A scale for measuring store personality

Cited by 179 publications

References 8 publications

A consumer-based method for retailer equity measurement: Results of an empirical study

A consumer-based method for retailer equity measurement: Results of an empirical study

How service seasons the experience: Measuring hospitality servicescapes

Ülke Ki̇şi̇li̇ği̇ Ölçeği̇ni̇n Türkçe Uyarlamasinin Güveni̇li̇rli̇ği̇ Ve Geçerli̇li̇ği̇

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