A scoping review of psychosocial interventions to reduce internalised shame

Norder, Susanne J; Visvalingam, Shanara; Norton, Peter J.; Norberg, Melissa M.

doi:10.1080/10503307.2022.2082340

Cited by 6 publications

(6 citation statements)

References 53 publications

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“…Thus, marketers should be knowledgeable about potential strategies to reduce consumers’ brand shame. Psychological literature (Yelsma et al , 2002; Norder et al , 2022) discusses several coping styles how individuals manage shame. In the aftermath of a failure, marketers could, for example, cultivate self-compassion (i.e.…”

Section: Discussionmentioning

confidence: 99%

“…The moderating role of consumer-brand identification on the brand shame fi brand anger effect Continuing this reasoning, the unfavorable effect of brand shame on brand anger is likely intensified by increasing CBI levels. This proposition is based on the literature on dissonance reduction (McGrath, 2017, for a review), self-affirmation (Sherman and Cohen, 2006) and shame regulation (Norder et al, 2022). First, when a brand fails, consumers experience a crack in the cognitive fit between them and the brand, as well as ideological concerns due to an infringement of joint values (Whitler et al, 2021).…”

Section: 33mentioning

confidence: 99%

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I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

Weitzl

Hutzinger

Wagner

2023

JPBM

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Purpose The study of shame has a long tradition in intra- and inter-personal psychology. This paper aims to investigate whether consumers can experience brand shame after self-relevant consumption incidents. Specifically, this research proposes that consumers follow a complex shame-inducing process in the aftermath of unpleasant experiences involving their favorite brand. The moderating role of relational tie strength between consumers and their favorite brand existing prior to symbolic failures is examined. Design/methodology/approach A scenario-based, online survey (n = 660) among consumers who have recently experienced a self-relevant failure with their favorite brand was conducted. Confirmatory factor analysis ensured the reliability and validity of the measurement model. For testing the conceptual model, data was analyzed by means of a moderated mediation analysis. The proposed model was tested against, among others, common method bias and alternative models. The findings were cross-validated with a scenario-based online experiment (n = 1,616). Findings Results show that brand shame is a key mediator between customer dissatisfaction and brand anger when self-relevant, symbolic failures happen. Moreover, strong consumer-brand identification triggers brand-detrimental effects. It is shown to influence the connection between consumers’ inward- (i.e. brand shame) and resulting outward-directed (i.e. brand anger) negative emotions on brands, which lead to consumer vengeance. Originality/value To the best of the authors’ knowledge, this research is the first to introduce the concept of situational brand shame to the literature on favorite brands. Furthermore, it shows that consumer-brand identification moderates the direct and indirect (via brand shame) unfavorable effects of failure-induced dissatisfaction on brand anger. This research adds insights to the investigation of the “love-becomes-hate” effect arising after self-relevant failures involving consumers’ most preferred brand.

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Section: Discussionmentioning

confidence: 99%

Section: 33mentioning

confidence: 99%

I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

Weitzl

Hutzinger

Wagner

2023

JPBM

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“…Additionally, the absence of components directly addressing shame and other maintaining factors in appearance and health-related distress may explain the lack of effect, which warrants further investigation. For example, compassion-focused and societal-level approaches have some evidence for reducing shame ( 47 , 48 ). Whilst our findings do not support the use of EYH to specifically reduce distress associated with living with a dermatological condition, our findings suggest that in a community sample, completion of the intervention does enhance positive body image.…”

Section: Discussionmentioning

confidence: 99%

A brief online writing intervention improves positive body image in adults living with dermatological conditions

2022

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IntroductionDermatological conditions can affect how individuals feel about their bodies. This research therefore seeks to evaluate the potential for a brief writing intervention, focused on body functionality, to improve body image in adults living with a range of dermatological conditions.MethodsAs part of a parallel Randomised Controlled Trial, 451 adults living with a dermatological condition were randomized to either three functionality-based writing tasks or three creative writing tasks (control). Of these, 155 participants completed pre- and post-intervention measures of body appreciation, functionality appreciation, appearance anxiety, skin-related shame, and skin-related quality-of-life.ResultsFor participants with relatively low or mid-range scores on baseline body appreciation and functionality appreciation, there were medium-to-large positive effects of the intervention. Effects were smaller, with all but-one remaining significant, at 1-month follow up and in intention-to-treat analyses. No between-group effects of the intervention were found for measures of appearance anxiety, skin-related shame, and skin-related quality-of-life.DiscussionThese findings suggest that a 1-week writing intervention has the potential to improve positive aspects of body image, but not appearance- and skin-related distress in adults living with a dermatological condition.Clinical trial registration[https://clinicaltrials.gov/ct2/history/NCT044459 74?V_3=View], identifier [NCT04445974].

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“…This would help us understand the relevant cultural variations which might be driving this and identify strategies to mitigate concerns and encourage donations, thereby increasing donor pool diversity and improving donor‐recipient matching for effective treatments 55–57 . Second, while shame/embarrassment was reported as the main reason for not reporting sexual behavior, it is important to acknowledge that in this context this likely reflects everyday emotional reactions rather than clinical presentations of shame/embarrassment 49,59–60 . As such, practical steps to minimize embarrassment through for example increased privacy to complete the screening questions should be explored 59 .…”

Section: Implications For Blood Services and Researchmentioning

confidence: 99%

“… 55 , 56 , 57 Second, while shame/embarrassment was reported as the main reason for not reporting sexual behavior, it is important to acknowledge that in this context this likely reflects everyday emotional reactions rather than clinical presentations of shame/embarrassment. 49 , 59 , 60 As such, practical steps to minimize embarrassment through for example increased privacy to complete the screening questions should be explored. 59 Third, the importance of smartphones as memory aids, to enhance compliance should be examined.…”

Section: Implications For Blood Services and Researchmentioning

confidence: 99%

Communicating the move to individualized donor selection policy: Framing messages focused on recipients and safety

Ferguson

Bowen

Lawrence³

et al. 2022

Transfusion

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Background: Men-who-have-sex-with-men (MSM) have been deferred from donating blood. However, recent evidence supports the adoption of donor screening based on individuals' sexual behavior over population-based criteria.We explore how best to frame communications about adopting this change to minimize any potential negative consequences (e.g., reduced donor numbers). We examine the effectiveness of risk (emphasizing safety vs. emphasizing low risk), and focus (donor vs. recipient) frames on intentions to donate blood (approach) or feeling deterred from donating (avoid), and mechanisms linked to under-reporting sexual behavior. Study Design and Methods: We conducted a 2 (risk frame: risk vs. safety) by 3 (focus: donor vs. recipient vs. both) between-subjects online experiment (n = 2677). The main outcomes were intentions to donate and feelings of being put-off/deterred from donating (both for self and others). We also assessed the extent that forgetting, embarrassment/shame, and question irrelevance were perceived to be associated with under-reporting sexual behavior.Results: Frames that focused on safety or a recipient resulted in people reporting being less deterred from donating. Regardless of frame, people from ethnic minorities were more likely to feel deterred. Embarrassment/shame followed by forgetting and perceived irrelevance were the main reasons for underreporting sexual behaviors, especially in ethnic minorities, and smartphones were perceived as an acceptable memory aid for sexual behavior. Discussion: Blood services moving to an individualized policy should frame donor selection in terms of safety and/or a recipient focus, explore sensitivities in ethnic minority communities, consider ways to normalize reporting sexual behavior, and use smartphones as a memory aid.

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A scoping review of psychosocial interventions to reduce internalised shame

Cited by 6 publications

References 53 publications

I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

A brief online writing intervention improves positive body image in adults living with dermatological conditions

Communicating the move to individualized donor selection policy: Framing messages focused on recipients and safety

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