2023
DOI: 10.1111/exsy.13375
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A Hurst‐based diffusion model using time series characteristics for influence maximization in social networks

Abstract: Online social networks have grown exponentially in the recent years while finding applications in real life like marketing, recommendation systems, and social awareness campaigns. An important research area in this field is Influence Maximization, which pertains to finding methods for maximizing the spread of information (influence) across an OSN. Existing works in IM widely use a pre-defined edge propagation probability for node activation. Hurst exponent (H), which depicts the self-similarity in the time ser… Show more

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Cited by 2 publications
(1 citation statement)
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“…OSNs, or online social networks [20], have grown significantly in popularity recently because of their applications in a variety of real-world fields, including social awareness campaigns, recommendation systems, and marketing. The model selects a minimal number of seed nodes, and if 𝐻 > 0.5, it only activates the inactive successor of each seed node.…”
Section: A Applications Of Hurst Exponent To Social Computingmentioning
confidence: 99%
“…OSNs, or online social networks [20], have grown significantly in popularity recently because of their applications in a variety of real-world fields, including social awareness campaigns, recommendation systems, and marketing. The model selects a minimal number of seed nodes, and if 𝐻 > 0.5, it only activates the inactive successor of each seed node.…”
Section: A Applications Of Hurst Exponent To Social Computingmentioning
confidence: 99%