A Semiotic Framework for the Semantics of Digital Multimedia Learning Objects

May, Michael

doi:10.1109/iciapw.2007.8

Cited by 5 publications

(3 citation statements)

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“…Therefore, a multilitirate person should demonstrate a profound knowledge of semiotic theory, as "semiotics gives a foundation for the classification of signs according to different forms of iconicity" (May 2007in Stathi 2014. Iconicity or, as referred to by Wendorf (1990: 19), iconicism, implies, among all other factors, metaphorical incorporation of the elements and structures of one medium into the other (cf.…”

Section: Inter-nature Of Meaning: Interdisciplinarity Intersemioticity Intermedialitymentioning

confidence: 99%

Poster, Poster on the Wall, Do You Really Mean it All? Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns

Platonova

2019

RiL

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The tendency to create messages using the elements belonging to different semiotic systems shifts our perception of a communicative act, contributing to the establishment of multimodal and intersemiotic communication practice. A visual metaphor is seen as one of the instances of a multimodal and intersemiotic message, which generates a text that is revealed gradually, uncovering numerous layers of meaning encoded within a metaphor and within visual, linguistic, and spatial settings it is placed in. The paper sets out to explore the notion of a visual metaphor and focuses on the application of the visual metaphor ‘global warming’ on posters created for the needs of public awareness campaigns, investigating simultaneous manifestation of iconic and metaphorical mappings in the given visual metaphor.

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Section: Inter-nature Of Meaning: Interdisciplinarity Intersemioticity Intermedialitymentioning

confidence: 99%

Poster, Poster on the Wall, Do You Really Mean it All? Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns

Platonova

2019

RiL

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“…It means that visual images can be read and recorded as texts, that images used to create visual metaphors "like texts are rhetorical and must use signs to express meaning" (Wagner 1996: 17). Therefore, a multilitirate person should demonstrate a profound knowledge of semiotic theory, as "semiotics gives a foundation for the classification of signs according to different forms of iconicity" (May 2007in Stathi 2014. Iconicity or, as referred to by Wendorf (1990: 19), iconicism, implies, among all other factors, metaphorical incorporation of the elements and structures of one medium into the other (cf.…”

Section: Inter-nature Of Meaning: Interdisciplinarity Intersemioticimentioning

confidence: 99%

Poster, Poster on theWall, Do you Really Mean It All?

Platonova

2019

Research in Language

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Abstract The tendency to create messages using the elements belonging to different semiotic systems shifts our perception of a communicative act, contributing to the establishment of multimodal and intersemiotic communication practice. A visual metaphor is seen as one of the instances of a multimodal and intersemiotic message, which generates a text that is revealed gradually, uncovering numerous layers of meaning encoded within a metaphor and within visual, linguistic, and spatial settings it is placed in. The paper sets out to explore the notion of a visual metaphor and focuses on the application of the visual metaphor ‘global warming’ on posters created for the needs of public awareness campaigns, investigating simultaneous manifestation of iconic and metaphorical mappings in the given visual metaphor.

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“…La percepción visual consta tanto del acto físico en sí de percibir mediante el sentido de la vista que es una forma especial de tacto como de operaciones Fig. 51 Principales formas de iconicidad en objetos digitales multimedia (May, 2007). neurológicas y mentales (conscientes e inconscientes).…”

Section: El Espejismo Electrónicounclassified

Lectura y lecturabilidad icónica en objetos de aprendizaje soportados por plataformas virtuales

Portilla¹,

Giovanni²

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Evaluation of fixed images is a task with evidence that it has been performed for centuries with facts dating from the golden age of the Greek civilization, where images represented the perfect physical beauty, but I consider for thousand years ago when mankind also built the first graphical representations there also existed the analysis and quantification of pictorial expression. Evaluation of fixed images is task that depends, among other things, on the scope in which the task is developed and according to this, it has inner connotations such as the evaluation of images from the aesthetic point of view where the qualitative trend is predominant. The purpose of this thesis is to formulate a quantitative algorithmic method represented in an evaluation grid (instrument) that allows the researcher to take decisions based on a set of images related to a specific educational text in order to select the one that best enhance the transmission of the embedded message in the text such that the pair Image-Text is more efficient for this educational purpose and is used in the construction of learning object supported by virtual platforms.

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A Semiotic Framework for the Semantics of Digital Multimedia Learning Objects

Cited by 5 publications

References 15 publications

Poster, Poster on the Wall, Do You Really Mean it All? Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns

Poster, Poster on the Wall, Do You Really Mean it All? Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns

Poster, Poster on theWall, Do you Really Mean It All?

Lectura y lecturabilidad icónica en objetos de aprendizaje soportados por plataformas virtuales

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