A serial mediation model for investigating the intention to use algorithmic trading platforms among retail investors in India
Bhumika Bunkar,
Kasilingam Ramaiah
Abstract:Purpose
In developing nations, the utility and intention to use algorithmic trading (AT) platforms and financial services are predominantly reliant on investors’ technological knowledge. This study aims to investigate the effect of investor awareness of AT (AAT), trust in AT (TAT) and acceptance of innovativeness (AOI) on intention to use the AT (IUAT) platforms among Indian investors.
Design/methodology/approach
The authors used a structured questionnaire with a five-point Likert scale to collect the data f… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.