Continuing the studies of proton sponge-based oligo(arylene-ethynylenes), the protonation of the para-ortho-paralinked trimer (POP-trimer) has been investigated. For the first time, selective monoprotonation of the POP-trimer at the central 1,8bis(dimethylamino)naphthalene (DMAN) residue has been achieved, and the first stable oligomeric monocation (as tetrafluoroborate) was isolated. X-ray diffraction analysis of the POP-trimer as well as its mono-and tris(tetrafluoroborate) protic salts has been carried out. Strong spatial distortions of molecules due to the high flexibility of DMAN subunits have been revealed. These distortions are greatly weakened when going from the base to the mono-and further tricationic species. One of the notable results of the study is that while the NH protons of the central DMAN nucleus of the POPmonocation and DMAN termini of the trication expectedly form hydrogen bonds with the BF 4 − anion, the NH proton in the central DMAN nucleus of the trication is bonded to the dimethylformamide molecule used as a solvent for crystal growing. The reasons for this rare case of neutral molecule/anion discrimination are discussed. Using electronic absorption spectra, the effects of throughconjugation and proton-triggered coloration of the synthesized compounds were also investigated. The monoprotic salt of the POPtrimer is an example of a push−pull, donor−acceptor−donor system. The red color of this salt turned out to be unusual for proton sponges that do not contain strong electron-withdrawing substituents conjugated with the NMe 2 groups. For comparison and discussion, two analogues of the POP-trimer with central naphthalene and benzene rings were synthesized.