“…According to the definition, Internet customer capital consist of users' word of mouth (or called word of mouse in the Internet), trust from the public, and timely response to the public's complaints. Internet service capital: refers to the capabilities of providing good services to improve their performance by technology and Internet (Becker, 2004;Liu & Chen, 2005;Chang, 2006;Davidrajuh, 2007;Liu & Wang, 2007;Liu, 2008). There are four components including processing and response speed, security of personal information, career planning services and stability of information system.…”