A service quality framework in the context of professional football in Greece

Theodorakis, Nicholas D.; Alexandris, Konstantinos; Ko, Yong Jae

doi:10.1108/ijsms-12-04-2011-b005

Cited by 28 publications

(34 citation statements)

References 50 publications

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“…Evaluating effects of fan service quality on fan lifetime value constructs show that the domain service quality is significantly relationship to all four fan lifetime value constructs; Consumption Quantity (Beta= 0.188), word of mouth (Beta= 0.419), Media Usage (Beta= 0.259) and Attend intentions (B= 0.335). This finding is in line with the previous research in various areas suggesting that service quality is an essential variable for attracting and satisfied customers and it is a significant predictor of various consumer behavior variables such as cooperation, word of mouth, and purchasing (Choi , 2001;Theodorakis et al, 2011;Hill & Green, 2000;Westerbeek, 2000;Liu, 2008;Ko & Pastore, 2004). In this line, Davis (2008) has indicated that attendance is influenced by winning games and the quality of games.…”

Section: Discussionsupporting

confidence: 90%

An Investigation of the Effect of Fan Relationship Management Factors on Fan Lifetime Value

Ehsani¹,

Izadi²,

Yoon³

et al. 2013

ASS

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The purpose of this research was investigation of the effect of Fan Relationship Management on Fan Lifetime Value in Iranian premier Football league. The necessary data were gathered through interview, observation, review the relevant theoretical literature and questionnaires. The statistical population was consisted the upper of sixteen years of football fans. The number of 527 questionnaires was used from gathered 674 questionnaires. Results showed that service quality (Beta=0.394) and knowledge management (Beta=0.543) have positive effect on fan lifetime value directly. Also, organizational support has indirectly effect on fan lifetime value. There is necessary for sport clubs that spend extensive efforts for maintaining current fans and attracting new fans by providing suitable facility, conducting customer based program and creating knowledge and information through various relational channels to increase fan lifetime value

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Section: Discussionsupporting

confidence: 90%

An Investigation of the Effect of Fan Relationship Management Factors on Fan Lifetime Value

Ehsani¹,

Izadi²,

Yoon³

et al. 2013

ASS

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“…Previous studies have found that perceived quality has a positive effect on satisfaction with a sponsored event, customer satisfaction, brand commitment, and brand loyalty (An & Noh, 2009;Jeong, Ryu, & Brown, 2018;Koo et al, 2009;Lim, 2017;Theodorakis, Alexandris, & Ko, 2011). Perceived quality should lead consumers to trust and identify with a brand.…”

Section: B Hypothesesmentioning

confidence: 99%

“…Others have focused on the cognitive, emotional, and behavioral impacts of sponsorship (Chavanat, Martinent, & Ferrand, 2009;Gwinner & Bennett, 2008;Koo et al, 2006). Still others have focused on linking predeterminant factors (e.g., brand image, perception, and perceived quality) pertaining to sponsoring brands to satisfaction with sports events, customer satisfaction, commitment, and brand loyalty (An & Noh, 2009;Chen et al, 2012;Theodorakis, Alexandris, & Ko, 2011).…”

Section: ⅱ Literature Review and Research Hypothesesmentioning

confidence: 99%

The Effect of Sponsor’s Brand on Consumer–Brand Relationship in Sport Sponsorship

Lee¹,

Jin²

2019

Glob Bus Financ Rev

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This study examines the impact of brand awareness, image, and perceived quality on the consumer-brand relationship by using survey data collected from 560 sports fans to compare their attitudes towards a corporate sponsor prior to and following the 2018 FIFA World Cup Russia soccer event. The study tests nine hypotheses to explain consumer attitude formation prior to and following the sponsored sports event. This study was organized as a model that was developed to illustrate the manner in which brand awareness, image, and perceived quality of a sponsor's brand would have positive effects on consumer-brand relationship satisfaction and brand commitment, and how that brand commitment and satisfaction would positively affect brand loyalty. Therefore, since brand awareness, image, and perceived quality can amplify limitations on consumers' brand perception and decision-making behaviors, the knowledge provided by this conceptual model is likely to help both brand managers and practitioners in the spectator sports industry better understand consumer perceptions of sports sponsorship events as well as help them develop tools to design sports sponsorship brand programs that are more effective at targeting specific consumers.

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“…Particular attention is paid to the difference of sports based on participation and aimed at spectators by the nature of the customers’ role (active or passive) (Theodorakis and Alexandris, 2008). Some interventions have been made in spectator sports in order to measure the service quality (Ko et al, 2011; Theodorakis et al, 2011). Ko et al (2011) developed the “Model of Event Quality for Spectator Sport ” (MEQSS) and the “Scale of Event Quality for Spectator Sport” (SEQSS), which were specifically designed to evaluate the quality perceptions of spectators concerning the event.…”

Section: Introductionmentioning

confidence: 99%

Quality Perception of the 2012 World Indoor Athletics Championships

Şimşek

2016

Journal of Human Kinetics

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The objective of this study was to compare the views of spectators concerning the quality perception of the World Indoor Athletics Championships. The study group consisted of 568 spectators who watched the events. A measurement scale of event quality in spectator sports (SEQSS) developed by Ko et al. (2011) was used as a data collection tool in the study. In order to determine the views of the spectators concerning the quality of the Indoor Athletics Championships, the dimensions constituting the scale were compared according to the demographic features of the sample group. As a consequence, important differences in most of the dimensions of the scale were revealed with respect to the demographic data of the subjects. The most relevant finding of the study is that the dimension of “physical environment quality”, which is one of the dimensions constituting the event quality, differed significantly in all comparisons that were made according to demographic features.

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A service quality framework in the context of professional football in Greece

Cited by 28 publications

References 50 publications

An Investigation of the Effect of Fan Relationship Management Factors on Fan Lifetime Value

An Investigation of the Effect of Fan Relationship Management Factors on Fan Lifetime Value

The Effect of Sponsor’s Brand on Consumer–Brand Relationship in Sport Sponsorship

Quality Perception of the 2012 World Indoor Athletics Championships

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