A Shift in Set

Abstract

The purpose of this study was to determine whether agenda setting was present on Twitter during the 2012 London Olympics. In order to analyze the presence of agenda setting, tweets from the @London2012 account and tweets containing #London2012 were analyzed. The @London2012 account served as the news outlet, while tweets containing #London2012 served as the unit of analysis to determine whether agenda setting was present. A content analysis of these tweets revealed significant differences between the two groups in terms of tweet focus, sports mentioned, and countries mentioned, suggesting no agenda setting presence on Twitter. Additionally, the primary affiliation of individuals utilizing #London2012 was laypeople, which aligned with previous Twitter-specific research. The implications of these and other findings will be discussed further.

Sport and social media research: A review

“…A total of 20 journal articles comprised this category. This category utilised a large proportion of secondary research, with 14 of the 20 articles employing content analysis, including digital ethnography (e.g., Armstrong, Delia, & Giardina, 2014;Coche, 2014;Frederick, Burch, & Blaszka, 2013;Frederick, Lim, Clavio, Pedersen, & Burch, 2014;Hambrick & Mahoney, 2011;Hambrick, Simmons, Greenhalgh, & Greenwell, 2010;Hull, 2014;Ioakimidis, 2010;Kassing & Sanderson, 2010;Lebel & Danylchuk, 2012;Pegoraro, 2010;Pegoraro & Jinnah, 2012;Sanderson, 2009;Wallace, Wilson, & Miloch, 2011). In addition, three articles used questionnaires (e.g., Butts, 2008;Havard, Eddy, Reams, Stewart & Ahmad, 2012;Stoldt & Vermillion, 2013) and one article used semi-structured interviews (e.g., Browning & Sanderson, 2012).…”

“…An additional content analysis of Twitter during an event (London Olympics) conducted by Frederick et al (2013) highlighted how an event can use an official Twitter handle (e.g., news and information dissemination) and an official Twitter hashtag (e.g., broader discussion by users) for different purposes…”

Implementation of a Journalist Business Intelligence in Social Media Monitoring System

“…Investigation in 2012, presidential primary which was the first presidential election where Twitter was used as candidate and party reactions for what was broadcasted in news media, which makes Twitter become a field of new sources for journalistic content [9]. On London Olympic 2012, @London2012 account served as the official account of London Olympic and became another news source for journalistic [10]. Austria's national selection campaign proved that Twitter feeds significantly increase the parties agenda-building power, compared with the impact of parties' news releases [8].…”

Video kills the sentiment—Exploring fans’ reception of the video assistant referee in the English premier league using Twitter data

“…This widespread use of social media creates very specific, and often very big, data sets that enable researchers to study fan experience, fan behavior, and emotional reactions in new ways. It is possible to track sentiment throughout competitions, or even around them, and therefore, to investigate the influence of certain events [2][3][4]. A type of event that is new in football and which might have an impact on fans is the use of the Video Assistant Referee (often referred to as VAR) in elite-level football.…”