A shift of the perceptual attributes of color due to the manifestation of the simultaneous contrast effect on a display

Abstract

This research shows the effect of simultaneous contrast on a design solution that generates it, and it also shows how its manifestation affects the shift of perception attributes of the observer's color. In the conducted research, 55 subjects had to harmonize the primary stimuli from the reproduction obtained with the help of digital printing technology, with the primary stimuli presented on two computer screens. As a visual harmonization technique, simultaneous binocular harmonization was used. The primary stimuli were made achromatic, with a 50% Raster Tone value (RTV), and are surrounded by achromatic secondary stimuli whose values increase in steps from 10% RTV up to 100% RTV. A shift in the perceptual attributes of color has been shown with the help of the CIEDE2000 system. Using ANOVA with repeated‐measures and Fisher's post hoc analysis, statistically significant differences were found between the perceived means of shift in the ΔC00 chroma and ΔL00 lightness on defined samples on both computer screens, while in the case of the ΔH00 hue, no statistically significant differences were observed. The research also determined colorimetric differences in the ΔE00 color difference. Moreover, the student's t test was used to determine that the effect is stronger when manifested on the Lenovo computer than on the Asus computer screen (P < .05).

Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products

“…where VA is the viewing angle, H is the size of the test sample, and D is the distance of the respondent [34,35].…”

How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study

“…What’s more, they revealed that the color saturation of the background can determine the depth of the relative inducer, and also that the interaction of color saturation with contrast polarity can affect the background brightness, so that color saturation can modulate the figure-ground organization ( Dresp-Langley and Reeves, 2014 ). The study by Hajdek et al (2020) proposed the effect of simultaneous contrast on the perceptual properties of color and provided a design solution for real production. Figure 1 shows that placing a color adjacent to a highly saturated color decreases the saturation perception of that color; conversely, placing it adjacent to a low saturated color increases the saturation perception of that color.…”