2019
DOI: 10.1177/2056305119890884
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A Similarity Mindset Matters on Social Media: Using Algorithm-Generated Similarity Metrics to Foster Assimilation in Upward Social Comparison

Abstract: Upward social comparison on social networking sites (SNSs) makes SNS users feel bad about themselves. Would emphasizing overall similarity between SNS users and the upward comparison targets make them feel good about themselves (i.e., assimilation)? We examined this question using a 3 (overall similarity: zero vs. moderate vs. high) × 2 (comparison dimension: physical appearance vs. financial status) between-subjects online experiment with 143 college students. Participants were recommended with a Facebook use… Show more

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Cited by 19 publications
(9 citation statements)
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“…This may be explained by literature on assimilation/identification and contrast, which proposes that the implications of comparison behavior depend on whether the comparer identifies similarities to, or differences from, the comparison target (Buunk & Ybema, 1997). More precisely, upward comparisons are more likely to result in self-improvement motivations, and thus inspiration and positive affect, when the person focuses on similarities with the upward comparison target and envisions the targets' situation as their own future (i.e., upward assimilation/identification) and/or perceives that the displayed behavior is achievable (Kang & B. Liu, 2019;Meier et al, 2020). Yet, when the person focuses on differences with the upward comparison target and/or the displayed behavior is perceived unachievable (i.e., upward contrast), negative outcomes are more likely (Meier et al, 2020;Midgley et al, 2021).…”
Section: Covid-19 Lockdown and The Positive Self-portrayals Of Others...mentioning
confidence: 99%
“…This may be explained by literature on assimilation/identification and contrast, which proposes that the implications of comparison behavior depend on whether the comparer identifies similarities to, or differences from, the comparison target (Buunk & Ybema, 1997). More precisely, upward comparisons are more likely to result in self-improvement motivations, and thus inspiration and positive affect, when the person focuses on similarities with the upward comparison target and envisions the targets' situation as their own future (i.e., upward assimilation/identification) and/or perceives that the displayed behavior is achievable (Kang & B. Liu, 2019;Meier et al, 2020). Yet, when the person focuses on differences with the upward comparison target and/or the displayed behavior is perceived unachievable (i.e., upward contrast), negative outcomes are more likely (Meier et al, 2020;Midgley et al, 2021).…”
Section: Covid-19 Lockdown and The Positive Self-portrayals Of Others...mentioning
confidence: 99%
“…Moreover, not all upward social comparison is harmful. Unlike comparisons that foster contrast between oneself and others, comparisons that foster assimilation (ie, the belief that one can obtain the same status as someone else) are characterized by a selective focus on the similarities between oneself and others [ 25 ], which can motivate positive feelings about oneself [ 26 ].…”
Section: Introductionmentioning
confidence: 99%
“…1.Of course, a user might strategically adjust one’s News Feed to exclusively feature those who are less successful and valuable than oneself. Nonetheless, avoiding upward social comparison is not only extremely difficult on SMPs (Kang and Liu 2019, 1), but might also undermine the possibility of feeling genuinely recognized from downward social comparison. By excluding more valuable users from comparison, one would be aware that the predominance of downward social comparison is caused by deception rather than genuinely being better than others.…”
mentioning
confidence: 99%