“…Researchers investigated the extent of functional fixation in a management accounting setting (Moon, 1990), the incorporation of opportunity cost information into decisions (Chenhall and Morris, 1991;Vera-Mun˜oz, 1998), belief revision (Dillard et al, 1991), decision strategies (Moser et al, 1994) and outcome bias (Brown and Solomon, 1993;Lipe, 1993;Frederickson et al, 1999). The use of opportunity cost information and outcome bias are discussed further in the following paragraphs (being two areas that received relatively more attention).…”