This work discusses a hybrid experimental-numerical framework by which the stiffness parameters for nonlinear anisotropic textile fabrics can be uniquely identified. In the experimental part, a non-standard setup has been designed to activate the deformation modes in a free energy function describing the mechanical material behavior. As a result, one inhomogeneous deformation field is captured by means of measuring full-field kinematics, which includes sufficient information regarding the nonlinear response for varying deformation modes and intensities. In the numerical part, the measured full-field data are inserted into a suitable discretized model of the specimen. Reformulating the free energy function to be linear in material parameters is considered in order to enable the definition of a quadratic objective function in terms of differences of discrete internal and external forces and hence to assure the uniqueness of the parameter identification. Finally, the sensitivity of the method to noisy data is studied.