pH-Responsive wormlike micelles based on microstructural transition, and formed by complexation of Nerucamidopropyl-N,N-dimethylamine (UC 22 AMPM) and potassium phthalic acid (PPA) at a molar ratio of 2 : 1, were developed and compared with CTAB/PPA at the same molar ratio. Phase behavior, viscoelasticity, and microstructural transitions of solutions were investigated by observing their appearance, rheological characteristics, dynamic light scattering, and 1 H NMR measurements. It was found that the phase behavior of UC 22 AMPM/PPA solutions undergoes transitions from transparent viscoelastic fluid to phase separation with white floaters upon increasing pH. By increasing pH from 2.01 to 6.19, the viscosity of wormlike micelles in the transparent solutions continuously increased and reached $1.4 Â 10 6 mPa s at pH 6.19. As pH was adjusted to 7.32, the opalescent solution showed a water-like flowing behaviour and the h 0 rapidly declined to $1.7 mPa s. The viscosity of the CTAB/PPA solutions had a maximum at pH 2.98 and then decreased with increasing pH. This radical variation in rheological behavior is attributed to the pH dependent hydrophobicity of PPA and ultra-long hydrophobic chain of UC 22 AMPM. Additionally, dramatic viscosity changes of about 6 magnitudes can be triggered by varying pH without any deterioration for the UC 22 AMPM/PPA system.