A simple mechanism to incentive-align conjoint experiments

Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning

“…Second, as a number of prior studies (e.g., Ding et al 2005;Ding 2007;Ding et al 2009;Dong et al 2010;Ding et al 2011;Hauser et al 2014) suggest that incentive alignment offers benefits such as greater respondent involvement, less boredom, and higher data quality, we incorporated incentive alignment in this application. At the beginning of the experiment, we told the participants that we would award a computer tablet device to one randomly selected participant from this study, plus cash representing difference between the price of the tablet device and $900.…”

Measuring Willingness to Pay by Means of the Trade-off between Free Available Cash and Specific-Purpose Vouchers

“…Recently, several combinations of elicitation techniques have enhanced existing procedures with incentive-compatibility components. A combination of CA and BDM was refined over several steps (Ding 2007;Ding, Grewal, and Liechty 2005;Dong, Ding, and Huber 2010). Considering the worldwide proliferation of Internet and online auctions, Barrot, Albers, Skiera, and Schäfers (2010) executed online auctions with the second-price sealed bid procedure and found them to be better suited for estimating realistic price-demand functions.…”

Stated preference methods and their applicability to environmental use and non-use valuations

“…Thus, it can be quite difficult in practice to ensure incentive alignment in a CBC, or to determine in the absence of strong incentives whether subjects are responding truthfully. Fortunately, there is also considerable evidence that while it is important to get subjects to pay attention and answer carefully, they are mostly honest in their responses irrespective of the incentives offered or how well they are understood; see Bohm (1972), Bohm et al (1997), Camerer and Hogarth (1999), Yadav (2007), and Dong et al (2010). This provides some encouragement for applications where it is impractical to provide effective incentives.…”