2023
DOI: 10.3390/su151411307
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A Simulation-Based Study on the Optimal Pricing Strategy of Supply Chain System

Yuxian Li,
Jiuhe Wang

Abstract: In this paper, the utility function model is applied to study the pricing strategy and order/production strategy of a two-echelon supply chain. Through local point-to-point communication between multi-agents and considering the random communication delay of the system, the utility function is maximized based on the consistency theory, and the optimal price and order quantity are determined. The proposed algorithm is distributed and collaborative, which avoids the centralized demand for all node information and… Show more

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