A small City Rebranding: Another View of the Territorial Marketing

Kalogiannidis, Stavros; Kontsas, Stamatis; Konteos, George; Chatzitheodoridis, Fotios

doi:10.37394/232015.2022.18.65

Cited by 6 publications

(2 citation statements)

References 30 publications

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“…It seems sense that host cities wouldn't take on many brand-new, significant projects (Chatzitheodoridis and Kontogeorgos, 2020;Department of Culture Media & Sport [DCMS], 2015; Matheson and Baade, 2004;Perić and Vitezić, 2019). Even so, careful planning is necessary to avoid funding infrastructure initiatives that won't add much value, won't be accessible to local communities, and won't offer taxpayers long-term economic benefits (Barajas et al, 2016;Kalogiannidis, Kontsas, et al, 2022a;Lin and Lu, 2018).…”

Section: Effective Major Sports Events' Managementmentioning

confidence: 99%

Mega sporting events and their socio-economic impact: Case study of the 2022 FIFA World Cup

Nikolaou,

Konteos,

Kalogiannidis

et al. 2023

J Infrastruct Policy Dev

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Using as a case study the 2022 FIFA World Cup, the present research studied the social-economic consequences of major sport events management. The present study examined many researches that had to do with the concept of infrastructure growth as a result of major sport events, as well as offered statistics on evidence of infrastructure development as a consequence of major sport events. The data that were used for the research were collected via online survey questionnaires, and they were analyzed using descriptive statistics and multiple regression analysis. Event infrastructures employed in major sport events have a favorable social-economic impact. That comes as a result of the good impact that the audience at major sporting has on the social-economic development in general, and also the beneficial impact that the degree of organization at major sport events has on the social-economic welfare. The 2022 World Cup has been shown to have a significant influence on the country’s infrastructural development. As a result, it was established that major sport events are critical for a country’s infrastructure development. It is suggested that the present research is used on the future as a source in the investigation of infrastructure changes caused by major sporting events.

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Section: Effective Major Sports Events' Managementmentioning

confidence: 99%

Mega sporting events and their socio-economic impact: Case study of the 2022 FIFA World Cup

Nikolaou,

Konteos,

Kalogiannidis

et al. 2023

J Infrastruct Policy Dev

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“…argued that rebranding can involve a complete overhaul of a company's brand identity, or it can be a more incremental process that involves tweaking certain elements of the brand. The process of rebranding can be complex and can involve multiple stakeholders, such as marketing teams, designers, and executives (Kalogiannidis et al, 2022;Rachbini et al, 2023).…”

Section: Brand Valuementioning

confidence: 99%

The Influence of Rebranding on Brand Value Within Cosmetic Industry Sector: Mediating Role of Value Engineering

Hashem

2023

J. of Law and Sust. Develop.

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Introduction: Rebranding became a marketing strategy for many organizations now. Cosmetics organizations are adopting rebranding strategy in order to increase the reach for their products. Objective: The current study aims to examine the mediating influence of value engineering on the relationship between rebranding and brand value. Method: The quantitative approach was employed, and a questionnaire was answered by a sample of (203) marketing managers within cosmetic manufacturing organizations in Jordan. SPSS/AMOS were employed in order to screen and analyze gathered data. Results: Results of the study indicated the acceptance of the main hypothesis, arguing that value engineering mediates the relationship between rebranding and brand value. The significance of the study lies in the fact that a more efficient product development process that results from value engineering can lead to significant cost savings, which in turn can positively affect the brand's financial performance. Conclusion: Rebranding increased efficiency and improved performance metrics, such as return on investment, return on assets, and net income, which can enhance the brand's value and give it a competitive edge. The study recommended increasing managers' awareness of value engineering, as they tended to connect the concept of value engineering with the construction sector only.

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Waste or resource? Investigating the interplay of structural d waste managers’ household food waste interventions

Landells,

Karunasena,

Oakden

et al. 2024

PLoS ONE

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Globally, food waste is a significant environmental, economic and social issue. Food waste in landfill creates the potent greenhouse gas, methane, contributing to climate change, with its management predominantly falling to local governments. Despite efforts by many countries, and extensive infrastructure and market development funding, food waste continues to be landfilled, with apparently similar councils taking diverse approaches. Using a mixed methods study design, data was firstly collected from a National online survey of Australian council-based waste management staff (n = 183), with descriptive and factor analysis of the survey data revealing a strong sense of structural empowerment (PCA.75 to.90) and a preference for sourcing information from networks (48%). These results informed a series of semi-structured interviews (n = 43) which, after thematic analysis, provided rich insights into the attitudinal and situational interpretations council-based waste managers bring to decisions around household food waste management. Framed by four pillars of Structural Empowerment, the findings suggest that waste manager’s attitude is equally as important as support, resources, and knowledge and that, despite mandates and targets, individual motivational factors and organisational paradigms determined decision-making. Identified barriers included perceived capacity constraints, inadequate focus on actionable interventions, and fragmented, uninspiring, planning. This article provides important insights around 1) leveraging networks for knowledge dissemination, 2) fostering capacity-building initiatives, and 3) advocating for sustained engagement with food waste diversion within councils. This underscores the need for additional research into evolving council typologies and effectively engaging key stakeholders to achieve food waste diversion targets and address climate change impacts.

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A small City Rebranding: Another View of the Territorial Marketing

Cited by 6 publications

References 30 publications

Mega sporting events and their socio-economic impact: Case study of the 2022 FIFA World Cup

Mega sporting events and their socio-economic impact: Case study of the 2022 FIFA World Cup

The Influence of Rebranding on Brand Value Within Cosmetic Industry Sector: Mediating Role of Value Engineering

Waste or resource? Investigating the interplay of structural d waste managers’ household food waste interventions

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