Crisis communication research rarely highlights the voices of marginalized publics or their advocates whose interests are affected by crisis situations. We take a different approach by using a response to a natural disaster to expand our theorizing about crisis situations beyond those that hurt the bottom line. Using official statements from Senators Landrieu and Obama about events surrounding Hurricane Katrina as texts for analysis, we demonstrate how they used transcendence, rhetorically, and appropriated the Bush administration's key term*security*to garner more support for their positions, Katrina sufferers, and relief efforts. Implications of this strategy serve to broaden crisis communication theorizing, and to provide insights into ways to strengthen the quality of crisis emergency response planning and response protocols.Many crises arise when key stakeholders are harmed by organizations' (in)actions, yet, in public relations and crisis communication research and literature, we rarely are exposed to the voices of many ''forgotten'' publics. Almost overwhelmingly, crisis communication research and literature, which are dominated by the managerial perspective, serve as a manual for ways that organizations can handle crises at hand, avoid legal sanctions and punitive damages, and address displeased publics. In such analyses, there is little or no attention to the voices of the affected publics, those whose interests are part or most of the reason why the subject organization is suffering a crisis and in need of responding to public and media inquiry. In this essay, we advance the view that crisis communication research, strategy, and responses will continue to be