“…In addition, in the presence of a proper fuzzy logic system, deductions can also be made out of facts expressed in words or determined via the SA approach presented here. In conjunction with social network analysis (SNA) [63,[66][67][68], it could be possible for a company, for marketing purposes for example, to identify the most influential nodes in a network that have very or most positive sentiment towards a particular product [47][48][49].…”
Section: Basic Concepts On Perceptions and Linguistic Variables For Pmentioning
“…In addition, in the presence of a proper fuzzy logic system, deductions can also be made out of facts expressed in words or determined via the SA approach presented here. In conjunction with social network analysis (SNA) [63,[66][67][68], it could be possible for a company, for marketing purposes for example, to identify the most influential nodes in a network that have very or most positive sentiment towards a particular product [47][48][49].…”
Section: Basic Concepts On Perceptions and Linguistic Variables For Pmentioning
“…On the other hand, similarity interpreted as a measure of general or widespread agreement, based on the use of a metric or distance function, is usually regarded as a criteria to use in measuring consensus [15,18,40,50]. By combining both consistency and similarity functions, Herrera-Viedma et al [29] developed a feedback mechanism to provide advice to experts in order to increase the consensus level of the group.…”
“…Other priori factors influencing trust relationship, such as historical interaction and reputation of experts are not considered [38,39]. A potential avenue to explore in future to address this issue is to construct trust relationship by combining a posteriori and a priori trust information to enhance the reliability of trust relationship in the recommendation mechanism in GDM.…”
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