2000
DOI: 10.1016/s0261-5177(99)00086-2
|View full text |Cite
|
Sign up to set email alerts
|

A societal marketing approach to national tourism planning: evidence from the South Pacific

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
4
1

Citation Types

0
20
0
1

Year Published

2002
2002
2016
2016

Publication Types

Select...
6
1

Relationship

1
6

Authors

Journals

citations
Cited by 27 publications
(21 citation statements)
references
References 10 publications
0
20
0
1
Order By: Relevance
“…Within the management literature, this issue has been widely considered though no attempt has been made as yet to consider the merit of designating multiple actors as focal units (Polonsky et al 1999, Rowley 1997, Wilkinson and Young 2002. The multi-dimensional aspect of the network (eg public, private and voluntary) may go some way to explaining why governmental involvement is central to tourism stakeholder networks (King et al 2000). Governments are responsible for planning and managing public assets as well as for arbitrating any disputes between parties and for making trade-offs between the interests of competing stakeholders (Gregory and Keeney 1994).…”
Section: Stakeholder Collaboration and Tourism Planningmentioning
confidence: 99%
See 3 more Smart Citations
“…Within the management literature, this issue has been widely considered though no attempt has been made as yet to consider the merit of designating multiple actors as focal units (Polonsky et al 1999, Rowley 1997, Wilkinson and Young 2002. The multi-dimensional aspect of the network (eg public, private and voluntary) may go some way to explaining why governmental involvement is central to tourism stakeholder networks (King et al 2000). Governments are responsible for planning and managing public assets as well as for arbitrating any disputes between parties and for making trade-offs between the interests of competing stakeholders (Gregory and Keeney 1994).…”
Section: Stakeholder Collaboration and Tourism Planningmentioning
confidence: 99%
“…Similar principles may be applied to the implementation of tourism policy. There is also an extensive tourism literature focusing on how various stakeholders interact during the planning processes (for example, Bramwell and Lane 2000;King, McVey and Simmons 2000;Pforr 2002, Tsoun andTimothy 2001).…”
Section: Introductionmentioning
confidence: 99%
See 2 more Smart Citations
“…Thus, companies adopt a marketing approach beyond customer-oriented approach where the focus is on every segment of the society. The attached importance to the benefit of the society as a whole as well as the efforts for efficient use of limited resources are important topics shaping marketing strategies of contemporary businesses (Peattie and Peattie, 2009;Gaski, 1985;Prothero, 1990;Carrigan, 1995;Dos Santos, 2009;King et al, 2000). Source: (Kotler and Amstrong, 2008) The social interest in green marketing encourage companies to produce environmental-friendly products such as remanufactured products.…”
Section: Introductionmentioning
confidence: 99%