2008
DOI: 10.1504/ijkms.2008.018796
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A socio-technical approach to broadband diffusion by SMEs

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Cited by 4 publications
(12 citation statements)
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“…DOI theory, developed by Rogers ( , , ), is considered to include the most prominent of the developer‐based theories of adoption and diffusion (Poscente et al ., ). The fundamental nature of DOI is that an individual's decision to adopt a new technology is a process that occurs over a period of time, consisting of a series of actions and decisions as opposed to an instantaneous act (Oni and Papazafeiropolou, ). Rogers’ (1995) DOI theory has four key components. Innovation decision process .…”
Section: Philosophies/theories Guiding Technology Adoptionmentioning
confidence: 99%
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“…DOI theory, developed by Rogers ( , , ), is considered to include the most prominent of the developer‐based theories of adoption and diffusion (Poscente et al ., ). The fundamental nature of DOI is that an individual's decision to adopt a new technology is a process that occurs over a period of time, consisting of a series of actions and decisions as opposed to an instantaneous act (Oni and Papazafeiropolou, ). Rogers’ (1995) DOI theory has four key components. Innovation decision process .…”
Section: Philosophies/theories Guiding Technology Adoptionmentioning
confidence: 99%
“…As a facilitating technology, previous studies have examined broadband adoption under the TAM and DOI lenses. Oni and Papazafeiropolou ( ) found that ‘compatibility,’ ‘complexity,’ and ‘relative advantage’ from Rogers’ (1995) DOI were found to best explain broadband take‐up and usage by SMEs. Pontikakis and Collins ( ) also found ‘relative advantage’ to be an effective measure of firm adoption of broadband in Ireland.…”
Section: Philosophies/theories Guiding Technology Adoptionmentioning
confidence: 99%
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