“…Social marketing scholars have called for research to extend beyond the individual to include the environment where the behavior occurs (Brennan, Binney, Parker, Aleti, & Nguyen, 2014; Domegan et al, 2016; Parkinson, Schusteret al, 2016). Given the context of the current study is schools, and HWWS programs are funded by governments, this study is guided by a socioecological assessment to examine the individual, social, and environmental factors that influence HWWS behavior (Almosa, Parkinson, & Rundle-Thiele, 2017). Therefore, to better understand Malawian school children’s current HWWS behavior, this formative research is guided by the motivation, opportunity, and ability (MOA) framework to expand the enquiry beyond the individual to consider the upstream, midstream, and downstream forces of behavior change (Parkinson, Schusteret et al, 2016).…”