A Soft Power Approach to the “Korean Wave”

Lee, Geun

doi:10.25024/review.2009.12.2.006

Cited by 18 publications

(10 citation statements)

References 1 publication

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“…It is not an overstatement to say that the soft power concept is more complicated than chanting elements of national culture, arts, and way of life. While some might dispute that the task to determine the attraction mechanism is unclear (Hall, 2010), some even advance a novel claim to appraise soft power outcomes (Lee, 2009). The bottom line for formulating a soft power strategy or for examining power relations is that outcome evaluation is strictly mandatory for both academics and practitioners.…”

Section: Back To Nye's Soft Powermentioning

confidence: 99%

Window‐dressing policy: Thailand's misuse of soft power as cursory practice

Charoenvattananukul

2023

Asian Politics and Policy

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Joseph Nye's soft power has become popular among academics and practitioners in Thailand for decades. Despite its pervasiveness in Thai society, the soft power concept, which is predicated on the outcome‐based definition of power, has been misconstrued by Thai policymakers as synonymous with the resource‐based definition of power. This policy review examines key strategic blueprints of the relevant Thai state agencies and argues that they misunderstand soft power in its entirety. Mistaking soft power as cultural resources gravely affects how the Thai state agencies outline policy evaluation criteria, which neither conform to Nye's expectations nor achieve the Thai government's objectives. This policy review, however, discovers that “Thailand Foundation,” which is the affiliated organization of Thailand's Ministry of Foreign Affairs, appropriately designs soft power indicators that can be emulated by the other Thai state agencies to make soft power strategies work for Thailand.

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Section: Back To Nye's Soft Powermentioning

confidence: 99%

Window‐dressing policy: Thailand's misuse of soft power as cursory practice

Charoenvattananukul

2023

Asian Politics and Policy

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“…As the result of the immigration policy reform in 1965, the U.S. over the last several decades has hosted the largest number of immigrants [97]. [119]. Furthermore, the Korean Wave can make Korean immigrants taking pride in their homeland culture because it may allow them to collect symbolic capital.…”

Section: Cultural Effect As Soft Power and National Identitymentioning

confidence: 99%

“…According to the Ministry of Culture, Sports and Tourism, the Korean popular media industry has exported over $235Korean cultural contents to the U.S. from 2010 to 2014[116].In addition to financial benefits, the Korean Wave can make a positive influence on Korean international relations because of Korea's cultural diplomacy the Korean Wave helps to promote[117] [118]. According to G Lee (2009),. the Korean Wave, that makes Korea a new global cultural hub, can contributes to its cultural power by providing opportunities for the manipulation of Korea's images and extending a network effect of Korean popular culture, so it eventually helps Korean sojourners to have pride in their homeland when they experience the increasing popularity of Korean popular culture in their host countries…”

mentioning

confidence: 99%

Ethnic Culture and Its Impact on Immigrants’ Identity Formation: The Case of Korean Immigrants in the U.S.

Han¹

2018

JSS

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“…With respect to Korea's soft power strategy, Lee (2009) Pop culture refers to culture that is popular with people living in society or the culture that people experience in their daily lives of various groups of people. These cultures are involved in every aspect of life, such as eating, sleeping, socializing, traveling, communicating and making a living (Sirikulnaruemit 2015); this is similar to (Lampao 2013) who found that popular culture or popular phenomenon, a belief that human moral systems are diverse, makes different conditions on its own.…”

Section: Korea's Soft Power In Korean Popular Culture and Its Impactmentioning

confidence: 99%

“…Therefore, Hallyu refers to the frightening intervention of Korean culture. The Korean Wave was influenced by Soft Power (Lee 2009).…”

mentioning

confidence: 99%

The study of makeup of Thai female fans influencing from K-POP idols: Blackpink

Parivatphun¹

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With the increasing popularity of Korean idols in Thailand, it has become a trend among teenagers to follow their fashion, hair, and makeup. Korean Wave or Hallyu idols have become the object of envy of fans, and it is easy to find the behavioral trends of teenagers trying to imitate and follow their idols. The purpose of this research is to explore the make-up behavior of Thai female fans influenced by BLACKPINK and analyze the reasons and motivations in following the make-up behavior of their idol. The Attitude/Motivation Test Battery (AMTB), developed by Gardner (1985), was used for measuring the degree of attitude and motivation of fans behavior. Through this study, the following conclusion can be drawn. First, the influence of BLACKPINK’s make-up style on Thai female fans is at a high degree. Fans can form identity, can create confidence and can make friends when they have imitated BLACKPINK’s make-up behavior. Second, the results demonstrate that the high level of the influence from BLACKPINK’s fans due to their attitude to beloved idols is always good.

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A Soft Power Approach to the “Korean Wave”

Cited by 18 publications

References 1 publication

Window‐dressing policy: Thailand's misuse of soft power as cursory practice

Window‐dressing policy: Thailand's misuse of soft power as cursory practice

Ethnic Culture and Its Impact on Immigrants’ Identity Formation: The Case of Korean Immigrants in the U.S.

The study of makeup of Thai female fans influencing from K-POP idols: Blackpink

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