Exploring political and social policy developments in Croatia, Hungary and Poland, three EU member states, this article addresses the hegemonic position of authoritarianism, populism, conservatism and neoliberalism, albeit articulated differently in each state. All three countries are marked by modes of governmentality that combine heteronormative familialism, repatriarchialization, nationalism, ethnicized demographic renewal and anti‐immigrant sentiments. In each, a kind of layered social divestment is occurring, delivering a radical new vision of social reproduction and fundamental differentiations in terms of access to social citizenship between those seen as ‘deserving’ of support and those who are not, who are increasingly subjected to disciplinary measures. Although the degree of welfare retrenchment varies across the cases, the radical nature of restructuring, breaking down traditional notions of left and right on welfare, is suggestive of longer‐term restructurings not reliant on individual politicians or parties.