A computational method was devised to explore the relationship of charge separation, geometry, molecular dipole moment (p), polarizability (a), and hyperpolarizabilities (,B, y) in conjugated organic molecules. We show that bond-length alternation (the average difference in length between single and double bonds in the molecule) is a key structurally observable parameter that can be correlated with hyperpolarizabilities and is thus relevant to the optimization of molecules and materials. By using this method, the relationship of bond-length alternation, it, a, 3, and y for linear conjugated molecules is ilustrated, and those molecules with maximized a, 3, and y are described. The first coefficient, a, is the linear polarizability and is related to the first derivative of the dipole moment with respect to E. The higher-order terms (3 and y are referred to as the first and second hyperpolarizabilities. The polarization associated with these higher-order coefficients is responsible for second-and third-order NLO effects. In this paper, we discuss a computational method that predicts structural features ofmolecules that have maximized a, B, and 'yfor a given molecular length. Throughout, we will emphasize what we believe to be a key experimentally accessible structural parameter, bond-length alternation, and illustrate the correlation between it and the NLO response.Prototypical organic chromophores for second-order nonlinear optics contain a polarizable r-electron system and donor and acceptor groups to create an asymmetric polarizability in the molecule. It has been recently hypothesized that there is an optimal combination of donor/acceptor strengths that will maximize 8 (1 (Fig. la). Thus, the aromatic ground state impedes electronic polarization in an applied field and effectively reduces the donor and acceptor strengths of a given pair connected by an aromatic bridge. The visible absorption maximum and extinction coefficients of merocyanines ( Fig. 1 b and c) are sensitive to the dielectric properties of the surrounding medium. Although solvatochromic behavior is usually interpreted solely as a change in the electronic distribution at a fixed nuclear geometry (4), for merocyanines it has been shown that the molecular geometry also undergoes significant changes as well (5)(6)(7)(8)(9)(10)(11)