A stakeholder marketing perspective: golf’s potential to (re-﻿)position as a health sport

Breitbarth, Tim; Huth, Christopher

doi:10.1007/s12662-019-00590-5

Cited by 5 publications

(5 citation statements)

References 22 publications

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“…This demonstrates the advantages of spending more time on golf courses playing golf. These positive findings are in agreement with existing research that has investigated the impact that golf has on various psychosocial markers of health (Murray et al, 2017 ; Breitbarth and Huth, 2019 ). Collectively, these findings reinforce the importance of engaging with golf activities on outdoor golf courses.…”

Section: Resultssupporting

confidence: 92%

“…Golf is predominantly recognised as a moderate intensity activity, with a general metabolic equivalents (METs) of 4.8 (Ainsworth et al, 2011 ). Accordingly, golf can provide possible health benefits for those individuals who participate (Murray et al, 2017 ; Sorbie et al, 2020b ), whilst also facilitating the opportunity to improve mental health and wellness (Murray et al, 2017 ; Breitbarth and Huth, 2019 ). Specifically, golf offers the prospect to improve social relations, sense of belonging, self-esteem, life satisfaction, personal competence, and personal wellbeing (Stenner et al, 2016 ; Wheatley and Bickerton, 2017 ; Sorbie et al, 2020b ).…”

Section: Introductionmentioning

confidence: 99%

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The Impact of the Closure and Reopening of Golf Courses in the United Kingdom on Wellbeing During the COVID-19 Pandemic: A Multi-Study Approach

Sorbie

Beaumont

Williams

et al. 2021

Front. Sports Act. Living

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The purpose of this multi-study was to assess what impact the closure and reopening of golf courses had on: personal competence; sense of belonging; enjoyment; self-esteem; self-confidence; resilience; social connections; wellbeing and life satisfaction (hereafter referred to collectively as “key variables of interest”) during the COVID-19 pandemic. Golfers (Study 1: n = 298, Study 2: n = 124) ≥16 years old residing in the UK participated in this study which collected data using online surveys. Study 1 was conducted during a period of quarantine restrictions (4–12th May 2020), whilst study 2 took place following the easing of the COVID-19 quarantine restrictions (6–14th July 2020). Within study 1 and study 2, key variables of interest levels were also collected to investigate the association with golf related activities. The findings of study 1 highlighted that negligible and non-significant correlations were observed between golf physical and sedentary activities and key variables of interest (r < 0.3, p > 0.05) except sense of belonging and sedentary golf activities (r = 0.178, p = 0.003). Study 2 highlighted that sense of belonging, enjoyment and wellbeing were significantly associated with outdoor golf course activity (r = 0.186–0.252, p ≤ 0.05). Furthermore, when comparing study 1 and study 2, sense of belonging and life satisfaction significantly improved (p < 0.05, d = 0.2). Based on these findings, playing golf on outdoor golf courses appears to be positively related to sense of belonging, enjoyment and wellbeing. Also, with the reopening of golf courses life satisfaction improved which, together, highlights the beneficial impact that outdoor golf can impart.

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Section: Resultssupporting

confidence: 92%

Section: Introductionmentioning

confidence: 99%

The Impact of the Closure and Reopening of Golf Courses in the United Kingdom on Wellbeing During the COVID-19 Pandemic: A Multi-Study Approach

Sorbie

Beaumont

Williams

et al. 2021

Front. Sports Act. Living

View full text Add to dashboard Cite

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“…More recently, in 2019 and 2020, there was growing interest, reflected in the studies by Huth and Breitbarth, on the future role of golf as a health sport [104] and in marketing strategies for positioning golf in the market [11]. Only one of these articles was in both databases [104].…”

Section: Annual Scientific Production Per Yearmentioning

confidence: 99%

“…Various studies point to the benefits of playing golf, including a reduction in stress, socialization [9], an improvement in physical health, and an increase in self-confidence and cognitive performance [10]. Those who play golf consider it a sport with an important social and psychological component [11] in which social and intergenerational connections are established [12]. However, its practice also carries related risks, including sun exposure, ball impact, or the possibility of injury.…”

Section: Introductionmentioning

confidence: 99%

Golf and Health, More than 18 Holes—A Bibliometric Analysis

García

Ruiz–Real²,

Gázquez–Abad³

et al. 2022

Healthcare

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Despite golf’s contribution to health, scientific production related to golf and health has been relatively scarce. This work aims to investigate the state of the art on golf and health and to identify existing gaps and the principal and most notable potential future research trends, contributing to connecting the reality of the facilities dedicated to the practice of this sport and its contribution to raising awareness of the importance of sport in maintaining health. A total of 179 articles were analyzed following the steps for systematic reviews and meta-analysis protocols based on the PRISMA 2020 methodology and QUORUM, and a bibliometric analysis was carried out. Research to date has mainly focused on the benefits of golf in improving health, preventing illness, slowing down aging, or as rehabilitation and on exploring the risks and injuries involved in playing golf. The different ways of promoting participation or changing the image of golf by showing its healthy side are outlined as research trends in the coming years. There is a lack of exploration of the use of technology, the effects of the sport on certain disorders related to psychosocial factors, and further knowledge of the relationships between playing intentions and health. This research provides essential information for researchers who plan to work with golf in the future.

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“…Instead, golf has characteristically been considered a lowimpact sport, with most golfers seemingly unaware of the potential health benefits (McHardy, Pollard, & Luo, 2006). Consequently, golf has rarely been studied as a health and wellness intervention (Breitbarth & Huth, 2019;. However, golf can be seen as a multimodal recreational activity that can be played across the lifespan (Stenner, Mosewich, & Buckley, 2016).…”

Section: Insights Into the Health Benefits Of Playing Golfmentioning

confidence: 99%

Golf’s current image and its future role as a health sport from (non-)golfers’ perspectives

Huth

Breitbarth

2020

Ger J Exerc Sport Res

Self Cite

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A stakeholder marketing perspective: golf’s potential to (re-)position as a health sport

Cited by 5 publications

References 22 publications

The Impact of the Closure and Reopening of Golf Courses in the United Kingdom on Wellbeing During the COVID-19 Pandemic: A Multi-Study Approach

The Impact of the Closure and Reopening of Golf Courses in the United Kingdom on Wellbeing During the COVID-19 Pandemic: A Multi-Study Approach

Golf and Health, More than 18 Holes—A Bibliometric Analysis

Golf’s current image and its future role as a health sport from (non-)golfers’ perspectives

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A stakeholder marketing perspective: golf’s potential to (re-﻿)position as a health sport

Cited by 5 publications

References 22 publications

The Impact of the Closure and Reopening of Golf Courses in the United Kingdom on Wellbeing During the COVID-19 Pandemic: A Multi-Study Approach

The Impact of the Closure and Reopening of Golf Courses in the United Kingdom on Wellbeing During the COVID-19 Pandemic: A Multi-Study Approach

Golf and Health, More than 18 Holes—A Bibliometric Analysis

Golf’s current image and its future role as a health sport from (non-)golfers’ perspectives

Contact Info

Product

Resources

About

A stakeholder marketing perspective: golf’s potential to (re-)position as a health sport