2021
DOI: 10.1017/s1368980021002159
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A state-wide audit of unhealthy sponsorship within junior sporting clubs in Victoria, Australia

Abstract: Objective: To systematically audit the extent of unhealthy sponsorship within junior community sporting clubs and ascertain whether differences exist across geographical areas and sports types. Design: Club sponsorship data were assessed to determine the extent of unhealthy food/beverage, alcohol, and gambling sponsorship using a cross-sectional design. Differences across geographical areas were assessed using logistic regressions. Setting: A stratified random sampling … Show more

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Cited by 11 publications
(4 citation statements)
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“…Unfortunately, we do not have information about the foods and beverages that were sponsored from the local suppliers and groceries. However, sponsorship of unhealthy food products in the sports arena has previously been demonstrated to be a major barrier to healthy food selection in sports arenas (12,26,31) . In contrast, this survey finds that clubs offer healthier food selections if they have purchasing agreements with suppliers offering food concepts, such as fruit (BAMA; a Norwegian company distributing fruit and vegetables) and/or dairy products (TINE AS; a Norwegian diary company).…”
Section: Discussionmentioning
confidence: 99%
“…Unfortunately, we do not have information about the foods and beverages that were sponsored from the local suppliers and groceries. However, sponsorship of unhealthy food products in the sports arena has previously been demonstrated to be a major barrier to healthy food selection in sports arenas (12,26,31) . In contrast, this survey finds that clubs offer healthier food selections if they have purchasing agreements with suppliers offering food concepts, such as fruit (BAMA; a Norwegian company distributing fruit and vegetables) and/or dairy products (TINE AS; a Norwegian diary company).…”
Section: Discussionmentioning
confidence: 99%
“…Another potentially effective method to reduce the negative effects of exposure to licenced venues that cater for children may be to prohibit venues from advertising themselves as being appropriate recreational contexts for families and minors. This should extend to prohibiting alcohol venues from sponsoring minors' sporting clubs to further reinforce that these types of venues are not appropriate for underage people [142]. Public health representatives frequently advocate for restrictions on alcohol advertising as an effective method for reducing alcoholrelated harms [143,144].…”
Section: Discussionmentioning
confidence: 99%
“…Sponsors can easily terminate their contracts. The lack of support from sponsors has caused irreparable damage to the club industry, and the future of this industry is still uncertain [Martino et al, 2021]. In this situation, sports clubs are trying to continue their activities and seek to attract new sponsors.…”
Section: Reduced Sponsorshipmentioning
confidence: 99%